The MailCharts Index includes seven years of email examples from thousands of ecommerce brands. That’s a lot—so how do you know where to find the best examples? With our new and improved email tab within our app, we’ve made it easy to find exactly what you need.
Gone are the days when you would sift through hundreds of emails. Instead, look at the best of the best examples for various holidays, journeys, and calendar campaigns. Much like the new Overview page design, this page also focuses on the best emails and companies within ecommerce.
On our new email page, you’ll first see featured journeys. While we’ve been tracking journeys for years, we’re bringing journeys to the forefront of our email examples.
Here, you can click into various journeys such as welcome, cart abandoner, post-purchase, and more. We’ve also highlighted the most recent featured journeys, hand-picked by our data team, that update monthly so you can be sure you’re getting the most up-to-date emails.
In the next section, we focus on upcoming holidays. Here is a great place to see what potential holidays your brand can use to plan campaigns. Like the “featured journeys” section we discussed, we also include in this section the most recent featured holidays to inspire your upcoming campaign calendar.
Third, we share Industry data by category (e.g. Apparel, Footwear, Beauty & Personal Care, Home) as well as group data from your curated MailCharts groups. You can scroll through brands in the 50+ industry groupings available and view top-level insights such as sending cadence and promotional rates.
Last but definitely not least, are our curated lists of various triggered journeys and holiday campaigns. These lists include individual emails from hundreds of top brands within our Index. This section is a great place to start if you need more content ideas as it’s an aggregate of several examples from various industries. A few lists you’ll see here:
- Account confirmation
- Back in stock
- Loyalty & Rewards clubs
- Product promotion
- Win back campaigns
- Surveys
Along with our Overview page, you can use this new email examples page to find and sort through top ecommerce examples. We hope that with this data, you can build better and more creative campaigns and push the boundaries of your email program.
These email examples will help you create briefs for upcoming campaigns, optimize your existing journeys, find inspiration when you’re stuck and see what others in your industry space are doing. So what are you waiting for? Get started for free and see what we’re all about!
