Got questions? Click on a topic (or scroll down) and find the answers! If a question that you’re looking for is not below, feel free to send us a note at [email protected] – we’re here to help!

  1. Popular questions
  2. Account and team
  3. Pricing and billing
  4. Who is MailCharts for?
  5. Emails
  6. Ecommerce Brands
  7. Ecommerce Industries
  8. Email Lifecycle Journeys
  9. Video library: Learn how to use key features

Popular questions

Can I have a demo or training for my team?

Absolutely! Write us a note at [email protected] and we’ll schedule a demo call for your team! We’ll show you how to make the most out of your MailCharts account and answer any questions you might have.

What’s included in a free account?

We’re glad you asked! Joining MailCharts for Free means you’ll have access to thousands of curated email examples, insights from our team sent directly to your inbox—plus frequently unlock access to the MailCharts Index so you can sample the depth of our data. 10,000s of email marketers happily use the free version of MailCharts as part of their campaign planning.

Want to see more details? Watch our quick video “What’s included in a Free account?“.

What’s the difference between Free and Paid accounts?

It’s best to think of a Free account as being a stellar source of inspiration for your email campaigns. With a Free account, you’re able to access best-of campaigns and sample unlocked access to the Mailcharts Index.

MailCharts Pro subscribers are actively searching, saving, and exporting data from within the MailCharts Index for team meetings, creative briefs, strategic planning. Instead of relying solely on the MailCharts curation, MailCharts Pro allows you to take control.

Interested in learning more? Watch our quick YouTube video “What’s the difference between a Free account and a MailCharts Pro subscription?“.

Do you have brands that I need?

MailCharts collects emails from 2,500+ of the most popular ecommerce brands — from household names to the newest direct-to-consumer businesses and start-ups.

You’ll find the brands that matter the most: your competitors and peers, brands you love and brands whose email programs are so good you’ll want to get under the hood to see how they work.

If you’d like to see if we have data for specific brands, create a free account and use our brand search to confirm that our data is the right fit for you!

How do I know you have all the lifecycle journeys? Do you have every kind of email journey a brand could send?

No. We trigger and collect emails and data on the 11 essential email journeys that every ecommerce brand needs to send:

  • Onboarding
  • Cart abandonment
  • Purchase
  • Booking abandonment
  • Browse abandonment
  • Onboarding subscription
  • Active subscription
  • Winback
  • Subscription abandonment
  • Birthday
  • Loyalty

Onboarding and Cart abandonment journeys are available for every brand that’s in the MailCharts Index and other journey types are available for curated brands.

 

Account and team 

How do I add teammates to my account?

Adding new members to your team is simple! Login to your account, hover over your profile image at the top right, and select “Team management”: https://app.mailcharts.com/manage/teams
There, click “Invite members”, fill the invitation form, and click send. If you’re on a Pro plan, you will be billed $49/month for each new member.

How many team members can I add to my account?

Your team can be as big as you want! When you log in to your account, navigate to the Team management page (https://app.mailcharts.com/manage/teams) and Invite new members. For each member that you add, you will be billed $49/month.

 

Pricing and billing

Can I get a free trial?

No, but MailCharts is free to join! There’s nothing hidden about MailCharts Pro and when you join with a Free account, you’ll have examples of all of the great data available to Pro users when you navigate to the “Unlocked” section from the top navigation bar. On this page, we frequently “unlock” access to select brands, industries and lifecycle journeys—so you can see exactly how MailCharts Pro might work for you. Log in and see which industry or brands are unlocked to Free users this week!

Can I cancel on my own?

It’s easy to cancel your MailCharts Pro subscription at any time—within our application, you can manage your billing and click to cancel in a few easy steps (https://app.mailcharts.com/manage/plan). There’s no long-term commitments, lock-in, or otherwise. (And, no, you won’t need to talk to someone to downgrade your subscription—we’re like you and we hate gnarly cable companies, too.)

Can I cancel after one month?

Yes, there’s no long-term commitments, lock-in, or otherwise. You can cancel any time from your Plan management page: https://app.mailcharts.com/manage/plan (And, no, you won’t need to talk to someone to downgrade your subscription)

Will my account be automatically renewed?

Yes, MailCharts Pro is a subscription and your plan will renew automatically. If you’re on a monthly billing plan, your account will renew each month on the same date, and if you’re on the annual billing plan your account will renew automatically after a year.

Can I pay with an invoice?

Paying with an invoice is available to our Enterprise customers. If your team has over 20 members reach out at [email protected] and we will set everything up!

 

Who is MailCharts for?

Is MailCharts for me? Is MailCharts not for me?

Read this quick article to learn more about who is MailCharts for, why we may not be the best fit for your team, and if you should pay for Pro subscription (or stay on a free account): https://www.mailcharts.com/blog/is-mailcharts-for-me 

Why would I use MailCharts if my competitors are not in the database?

The MailCharts Index is designed for ecommerce email marketers. Our dataset of 2,500+ brands likely includes brands that are comparable to the brands you’re looking for, with similar audiences and strategies.

The aggregated data can help you at both the strategic level and in all of your campaign planning, development, and execution.

Here are some of the use cases even if your direct competitors are not in the MailCharts database:

  • Email design and inspiration
  • Content and subject line ideas
  • Journey strategy and insights
  • Weekly/Monthly/Annual campaign strategy
  • Promotional ideas
  • Sending behavior

How can you guarantee that I will have a positive ROI on this purchase?

MailCharts Pro is an organized, curated, and highly effective competitive intelligence database for ecommerce marketing teams. We’re an alternative to Googling for campaign creative, scouring best-of examples on Pinterest, and wrangling that messy, spare Gmail inbox. If a more organized and collaborative approach to campaign planning doesn’t seem worth it to you—it probably isn’t.

 

Emails

How do I specify my search?

You can use advanced filters to specify your email search on any brand or industry page. See how in our quick YouTube video. 

What are some great emails?

We’ve curated hundreds of email examples so you don’t have to. Login to your account, click Emails in the top navigation and see collections of best email examples across different categories like Welcome, Cart abandonment, Back in Stock, Black Friday and dozens more: https://app.mailcharts.com/emails

How do my competitors’ emails look?

If you’re interested in emails from a specific industry or brand, start by logging in and browsing our industries: https://app.mailcharts.com/groups
You can also go to the Brands page and search for specific brands: https://app.mailcharts.com/brands

Once you find a brand or industry that you’re interested in, start studying reports, historical trends, and messaging.

Do you have open rates? Do you have performance data?

No. Open rate, performance date, deliverability stats, and any other panel data is not available in MailCharts.

 

Brands

Do you have brands that I need?

MailCharts collects emails from 2,500+ of the most popular ecommerce brands — from household names to the newest direct-to-consumer businesses and start-ups.

You’ll find the brands that matter the most: your competitors and peers, brands you love and brands whose email programs are so good you’ll want to get under the hood to see how they work. You can read all about our process here: https://www.mailcharts.com/companies

If you’d like to see if we have data for specific brands, create a free account and use our brand search to confirm that our data is the right fit for you!

Can I request brands?

We continually investigate and evaluate ecommerce brands for inclusion in the MailCharts Index. If you have a retail or ecommerce brand you’d like us to consider, feel free to contact us with the information at [email protected].

 

Industries

What industries do you have?

We’ve curated over 80 industry groups to include brands that reflect popular categories of ecommerce companies like apparel, footwear, home goods and more —you can see the full list here: https://www.mailcharts.com/industry-insights 

What are the top trends for my industry?

For each of 90+ ecommerce industry groups you can see reports on email sending behavior, promotional rates, subject lines and benchmarks. To learn more about how to use industry reports wats our quick YouTube video. 

Can I create a custom group of brands?

Yes! You can easily create group of brands that matter the most to you and geg customized reports! A the top of every brand page click “Add to group” button and select (or create) a group of brands that you want to use.

 

Lifecycle journeys

How do I know you have all the journeys? Do you have every kind of email journey a brand could send?

No. We trigger and collect emails and data on the 11 essential email journeys that every ecommerce brand needs to send:

  • Onboarding
  • Cart abandonment
  • Purchase
  • Booking abandonment
  • Browse abandonment
  • Onboarding subscription
  • Active subscription
  • Winback
  • Subscription abandonment
  • Birthday
  • Loyalty

Onboarding and Cart abandonment journeys are available for every brand that’s in the MailCharts Index and other journey types are available for curated brands.

Why you are not refreshing lifecycle journeys more often?

After triggering, classifying and analyzing thousands of journeys, we have learned that brands rarely change their triggered journeys more often than once a year.

Some brands might update their content – colors, banners, images and copy – seasonally or to coincide with major campaigns or events, but not the underlying strategy governing the goal of each email, the number of emails in the series, or sequencing intervals.

However, if you would like to see a journey sooner, drop us a line at [email protected] and we’ll prioritize the journey you need.

 

Video library: Learn how to use key features