We curate email examples
from ecommerce brands.

The MailCharts Database: All the Email Marketing Inspiration You’ll Ever Need

MailCharts subscribes to the lists of thousands of ecommerce brands so you don’t have to. We abandon carts, make purchases, cancel subscriptions, and more so we can collect and analyze the email messages from your competitors.

We’ve been doing this since 2013 and have an extensive collection of ecommerce email marketing examples you can use to design your own campaigns and improve your email templates.

The best part: our many filtering options make it easy for you to find just what you’re looking for.

Filter by industry, scroll through holiday email subject lines, or browse our collection of welcome campaigns to see how other brands engage new subscribers.

You can also search for a specific company name and see how your biggest competitor sends people to a landing page, adds a promo code to its browse abandonment emails and asks customers who’ve made a recent purchase for a review.

Want more?

• See how many emails other brands send within any given time frame.
• Discover different ways to present a special offer in any type of email campaign.
• Analyze how your competitor adapts their email copy to their target audience.
• Find out which email format is popular for promotional emails, and how you can play with design elements such as your CTA button.

Aside from looking at individual emails, you can use MailCharts to track specific email journeys and get made-for-you reports around sending behavior, promotion rates and types, and industry benchmarks.

Whenever you need to create a new campaign or want to improve an existing one, there are marketing email examples in our database you can use for inspiration.
 

Get started with our curated lists of email examples

To help you get started, we’ve curated lists of email examples that illustrate email marketing best practices.
They include:

Triggered emails such as:

• account confirmation email marketing campaigns
• browse abandonment email template examples
• cart abandonment campaigns
• delivery confirmation emails
• new subscriber introduction email campaigns
• onboarding drips
• payment declined email templates
• product review emails
• receipts and order confirmation email examples
• shipping confirmation email examples and shipping deadline emails
• subscription cancellation emails
• upsell emails

Promotional emails such as:

• back-in-stock emails
• birthday emails
• discount and sales email campaigns
• gift card email promotions
• gift guides
• loyalty program emails
• new arrivals and product launch campaigns
• refer-a-friend emails

Creative emails such as:

• emails that use a great email template design
• emails with animated GIFs
• emails that use emojis in their subject lines

Sign up today and gain access to all of these!

Our curated lists are updated monthly so you can keep your campaigns fresh and inspired by the latest trends in email marketing.
 

Curated email examples

Please verify your email address

This email example by Bebe is part of our curated list of account information emails. The reason we chose it, is because it goes beyond dryly sharing the customer’s account details. Instead, it opens by thanking the new customer, something that’s bound to leave a good impression.
 

Back In Stock Alert

This email by Hylete is part of our curated list of back-in-stock emails. We chose it because of its smart focus on just one product. This choice enables the brand to lead with an image of the restocked product in action as well as highlight all its great features. An animated give illustrates how shoppers can pick their favorite color and the CTA leads directly to the product page, rather than to a more general category page on the brand’s site. If you’re looking for a smart back-in-stock email template to follow, this is one!
 

The gift they'll never forget

This curated gift guide email example from Trek helps shoppers pick the best bike for their kids. This email adds links to both the kids bike category on Trek’s site as well as to a blog post on how to choose the perfect bike. The email further shares the best option for kids of different ages with direct links to individual product pages. All of this is combined with a subject line (“The gift they’ll never forget”) and a heading (“Be a holiday hero”) that play to the shopper’s ego.
 

Hello and Welcome to Objective

The email template Objective uses to welcome new subscribers to its email list is part of our list of curated welcome emails. We included it because of how it puts the brand’s value proposition (“science-backed solutions for better sleep, more energy, balanced moods, and more) front and center, and combines it with a strong incentive for the new subscriber to come shopping: 15% off plus free shipping.
 

Preview Your Next Underwear Expert Box

Customers who’ve just recently purchased from you are often still in shipping mood so we created a curated list of upsell emails and this is one of the emails we included. Underwear Expert uses a simple email template that allows customers to add a pair of funky socks to their order directly from within the email. The message is short and straight to the point, keeping the recipient’s attention on the upsell.
 

Preview Your Next Underwear Expert Box

Transactional emails such as shipping confirmation emails don’t need to be boring. We’ve curated a list with effective examples and are a big fan of this one by Little Spoon. It has the big bold tracking button at the top of the email and then continues with useful tips for first-time customers as well as additional information on how the products are designed and packaged in an environmentally-friendly way.
 

Preview Your Next Underwear Expert Box

Getting customers to review your products isn’t always easy and so we have a curated list of email examples that get help you get that feedback. This email by JustFab, for example, offers customers reward points for leaving reviews and not just once, but every time they review once of its products. The email leads with this benefit to get the recipient excited and willing to participate before it shares a link to a page where the recipient can leave a review for a recently-purchased item. Smart!
 

How do we create our curated lists?

MailCharts’ email search and filtering options allow us to easily search through thousands of emails to find the best examples. By applying and combining such filters as keyword, subject line length, and the presence of animated gifs and promotional offers we narrow down the results.

The email thumbnails give us an idea of what to expect and by opening each email, we can handpick the best ones for each category. Creating a selection like this always involves some subjective human preference, but as seasoned email experts, we always take into account widely recognized industry benchmarks such as the email…

• having an engaging subject line
• using a unique and interesting email template
• including a powerful CTA (call to action)
• being in some way personalized
• illustrating its message with animated GIFs, emojis and/or great product images

When we spot elements like these and we’re impressed by an email’s vibrant look and feel, we’re confident they’ll make a great addition to our curated lists.
 

You can create your own lists!

Come across an email example you like? Add it to a list! You can create multiple custom lists within MailCharts and add any email example you find to them. Having your own swipe file of great email template examples at hand makes a huge difference when you need to start writing emails again.

What else can you do with MailCharts?

When you tap into our curated email examples from top ecommerce brands, or search our growing database of thousands more, you simplify your most important marketing tasks. That means you’re ready to:

• Build creative briefs to launch or revise your collection, birthday, or referral emails
• Brainstorm triggered campaigns to successfully onboard subscribers, target cart abandoners, engage post-purchasers and more
• Reenergize bread-and-butter campaigns such as gift guides, new product announcements and back-in-stock reminders
• Find inspiration for your next A/B test by using our advanced search options to search by subject line length, inclusion of $, % or BOGO promotions, presence of emojis or animated GIFs (or both) and more
• Share ideas with your team and report on competitors — because it’s a snap to export your favorite email examples as images or CSV files
• Optimize your marketing campaigns by accessing years of emails from leading ecommerce brands

In short, our abundant, easy-access curated and searchable email data can make your marketing more agile, spirited and responsive. Indeed, you’ll find our great data is the beating heart behind everything we do.