Happy Hanukkah Email Best Practices for Ecommerce
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According to the National Retail Foundation, holiday spending grew to a record $86.7 billion in 2021. That includes Black Friday, Cyber Monday, and Christmas, but also Hanukkah.
Also known as Chanukah, the Festival of Lights, or the Feast of Dedication, Hanukkah is not as visible in shop windows as Christmas is. However, considering that there are about 5.3 million Jewish people living in America, not sending a dedicated Happy Hanukkah email campaign would be a mistake.
While gift-giving isn’t traditionally a part of Hanukkah celebrations, it became increasingly common in the first quarter of the 20th century when Christmas presents became hugely popular and Jewish Americans didn’t want their kids to feel left out.
Today, Jewish people in America give presents on each of the eight nights of Hanukkah. That’s a lot of presents that need to be bought. And while shoppers may spend less on each gift because they have so many to buy, your products do have a higher chance of landing in someone’s shopping cart than if they were shopping for that one special Christmas present.
But first, you need to show them what you have to offer. And what better way to do that than with a Hanukkah email campaign? We’ve gathered some of the best Hanukkah email examples from our database to inspire your campaigns.
Happy Hanukkah Email Examples
Best Practices for Your Hanukkah Email Campaigns
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Happy Hanukkah Email Examples
Stick to tradition
Hanukkah is right around the corner!
Sent by Lake Champlain Chocolates
While giving presents for Hanukkah is a fairly new tradition, giving gelt—coins—isn’t. The act represents the independence of the Jewish community after the Maccabees defeated the Greeks and rebuilt the Jewish temple in Jerusalem around 200 B.C.
Today, gelt is given in the form of wrapped chocolate coins just like the ones Lake Champlain promotes to its subscribers. The chocolate store warns the recipient that now is the time to order chocolates (“Hanukkah starts in 12 days!”) and repeats this warning more explicitly at the bottom of its email, where it mentions that it can’t guarantee delivery dates due to increased order volume.
In terms of content, Lake Champlain doesn’t just link directly to its store. It also includes a Hanukkah Gift Guide for those who don’t want to instantly hit the “shop” CTA button.
The gold, blue, and white colors of the email are typical for the Hanukkah color pallet.
Join free for 100s of ecommerce emails![Hanukkah email campaign example by Lake Champlain](https://assets.mailcharts.com/emails/48076daa-35ae-0db4-a72f-60c2ebb90954/300x400.png)
Help them set the table
A sustainable festival of lights ✨
Sent by Made Trade
Families celebrate Hanukkah together for eight days straight. That involves a lot of eating. Made Trade helps its subscribers set the table by presenting them with a curated selection of Hanukkah-themed tableware and decorations. Each item has its own call to action that leads directly to the product page, but the email also contains a link to Made Trade’s decor guide for those who want to browse around a bit more.
And because Made Trade sells more than just tableware, the brand is able to create a Hanukkah gift guide as well and link to products that would make great Hanukkah gifts. This email is a great example of how you can double help your audience— and sell more—by helping them organize the festivities and helping them find presents.
Join free for 100s of ecommerce emails![Hanukkah email by Made Trade](https://assets.mailcharts.com/emails/42be6d5a-84e1-9707-2393-28d20f5149b5/300x400.png)
Combine two holidays
Last Chance for Thanksgiving & Hanukkah Orders ✨
Sent by Jacques Torres Chocolate
The winter holiday season is email marketing prime time. If you want to avoid annoying your subscribers with too many emails, consider bundling different holiday messages into one email when it makes sense.
In 2021, Thanksgiving fell on November 25, and Hanukkah started on November 28. It made sense for Jacques Torres Chocolate to send its subscribers one email to let them know that if they wanted to get their chocolates in time for both holidays, they had to order “today.” Both the email subject line (“Last Chance for Thanksgiving & Hanukkah Orders”) and the email copy induce a sense of urgency, while the orange “shop now” button is hard to miss.
Jacques Torres also does a good job at presenting Thanksgiving and Hanukkah favorites, knowing these are the products that are most likely to make its subscribers click.
Join free for 100s of ecommerce emails![Channukah email by Jacques Torres Chocolate](https://assets.mailcharts.com/emails/2c0790fe-2143-83e6-db42-4ae58512d36f/300x400.png)
Send a gift guide
The Hanukkah countdown is on 🕎
Sent by Mixology Clothing Co
Coming up with eight different gifts, perhaps for multiple people, is no easy feat. Mixology knows this and so it put together this email gift guide with gift recommendations “for the homebody”, new homeowners, girls who like unique gifts, and other types of people. And if the shopper still isn’t sure what to get their loved ones, they can always opt for a gift card.
The email’s layout focuses on Hanukkah with its blue and gold colors, but it also has a countdown timer that includes Christmas and Kwanzaa, an African-American holiday. This makes it a little more inclusive in case the email lands in the inbox of someone who doesn’t celebrate Hanukkah.
Join free for 100s of ecommerce emails![Hanukkah message by Mixology](https://assets.mailcharts.com/emails/abc6b15b-d7ee-6f6c-ec17-1986d2a1429f/300x400.png)
Give them things to do
Celebrate and SAVE BIG on Hanukkah!
Sent by Kid Made Modern
If your audience consists of parents, help them through Hanukkah by giving them ideas of things to do with their kids. Even better if those things require the products you’re selling. That’s the approach Kid Made Modern takes with this email. While the brand stays true to its colorful color scheme, the blue CTA buttons and product images enhance the Hanukkah feel of the email.
The one color that truly pops out is the red of the “50% off” label and the word “save.” The message here is not just to get crafting during the Festival of Lights, but to save money at the same time.
Join free for 100s of ecommerce emails![Chanukah email by Kid Made Modern](https://assets.mailcharts.com/emails/ffa1f1bd-1032-7ebc-24d6-a454f4d34ec1/300x400.png)
Provide 8 days of gift ideas
8 nights of Hanukkah happiness
Sent by MacKenzie Childs LLC
This email by MacKenzie-Childs takes the gift guide strategy a step further. Written as if coming from the brand’s Director of Creative Services, it presents one gift for each of the holiday’s nights. Many of the recommendations fit the Hanukkah theme as they come in the colors gold, blue, and/or white. Through the copy and by including Raina’s photo, the recommendations get a personal touch—and we all know people are more likely to follow other people’s recommendations than those coming directly from a brand.
Join free for 100s of ecommerce emails![Hannukah email by MacKenzie-Childs](https://assets.mailcharts.com/emails/373e72f4-dfc0-4519-5925-5f717a69bfe3/300x400.png)
Lead with wishes
Hanukkah celebrations begin today!
Sent by Hickory Farms
When Hanukkah starts, send your subscribers a Happy Hanukkah email. You can still promote your products, like Hickory Farms does in this email, but lead with your recognition of the holiday and wishes for your audience. Hickory Farms does this well, with a funny Hanukkah-themed hero image that showcases some of its products, an email design that features the Hanukkah blue, and relevant gift recommendations for last-minute shoppers.
Join free for 100s of ecommerce emails![Happy Chanukkah email by Hickory Farms](https://assets.mailcharts.com/emails/333d67cd-daa7-2d07-7e4a-ed67ec17164c/300x400.png)
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Best Practices for Your Hanukkah Email Campaigns
Use the Hanukkah email strategies and examples above as inspiration for your own campaigns and combine them with the following best practices to increase your chances of success…and limit the risk of unsubscribes.
Do your research
Have Jewish people on your marketing team? Great! Talk to them. If not, go find reliable sources and study up on Hanukkah. This will help you connect better with your audience, create campaigns that stand out from those of your competitors, and it will prevent you from making a cultural or religious faux-pas.
Experiment with subject lines
Don’t assume that the part of your audience that celebrates Hanukkah will respond the same way to promotional subject lines as the rest of your audience. Run A/B tests on your Hanukkah email subject lines to figure out what works.
Don't treat Hanukkah as a secondary holiday
While reading through the many ecommerce Hanukkah emails in our database, we noticed that instead of running dedicated Hanukkah campaigns, some brands create Thanksgiving or Christmas campaigns with a tiny mention of Hanukkah somewhere near the bottom of an email.
Don’t be like those brands. Doing this is like saying Hanukkah isn’t worth its own email while the holiday might be an important time of the year for a large part of your audience.
If you feel like you’re already sending a lot of emails in November and December, consider shortening another campaign so you can add in at least one dedicated Hanukkah email.
Give Hanukkah the Attention it Deserves
Unless your brand targets a religion-specific audience, you have no excuse not to be inclusive. Including a wide range of holidays into your email marketing campaigns allows you to connect with the entirety of your email list and helps you get more sales.
If you’ve never sent a Happy Hanukkah email before, start with one and see how your audience responds. If you’ve already run Hanukkah campaigns, test the tips and strategies in this post to increase your chances of success.
Want even more inspiration? Sign up for MailCharts and brows Hanukkah campaigns from hundreds of ecommerce brands straight away.
Planning upcoming campaigns and promotions?
MailCharts’ unparalleled depth of e-commerce data allows you to find examples for creative briefs, promotional calendars and more.