Easter Email Examples and Strategy

Even if your brand doesn’t have an obvious Easter spin, you can get creative and still send Easter emails to connect with customers who value the holiday.

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As a consumer holiday, Easter ranks just below Christmas/Winter Holidays, Back-to-School/College, and Mother’s Day according to the National Retail Federation, but ahead of Valentine’s Day, Father’s Day, and Halloween.

Some Easter baskets, candy and toys, outfits, and maybe a trip to the Easter buffet – it all adds up to an estimated record total spending of $21.6 billion for Easter in 2021. 

In 2022, 87% of consumers plan to celebrate Easter and 66% of them will do so through gathering with family and friends. That means there is a lot of opportunity for brands selling food, cooking utensils, and decorations.

If that’s not you, Easter can still be a revenue-boosting, with 66% of consumers planning to give gifts.

And the top-selling product around Easter time? Candy!

There is a myriad of ways to promote your products with an Easter email marketing campaign. We’ve hand-selected some great Easter email examples for you as inspiration, and further down this page, you can find our top tips for creating a solid Easter email strategy.

Easter Email Examples
Easter Email Strategy: Top Tips

Easter Email Examples

Show them how to order

This Easter campaign by Sugarfina smoothly combines Easter-themed images, animations, and email copy to create a hard-to-resist Easter promotion. The animations and static graphics reinforce the “easy-fast-instant” value proposition, and the copy shows the recipient exactly how to send someone Easter treats as a gift.

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Feature your customers

This email example by Janie and Jack features kids of customers rocking their products. The kids look their best ready to celebrate Easter, and the photos show the recipients how their kids could look just as cute.

Inviting customers to share photos of their own kids in Janie and Jack on social media is a great way to boost engagement, and the 20% discount is a nice Easter offer to get subscribers to the online shop.

Lastly, we love the positivity of this email. It doesn’t dwell on the “everything is different” aspect of celebrating a holiday during a pandemic. Instead, it looks on the bright side: “We may be celebrating in new ways, but we’ve never felt more connected.”

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Include a countdown timer

This Easter email campaign by Frank and Oak consists of several emails that promote their Easter sale and this one is the last in that series. It creates a sense of urgency through the countdown in the subject line and the countdown timer at the top of the email body. The latter shows how there are just a few hours left to benefit from the Easter sale. The “Last chance” hero image reinforces that sense of urgency and is followed by an Easter-themed discount code and clear call-to-action.

This email is also a good example of how you can keep your Easter references subtle. All it has is an egg emoji in the subject line, Easter eggs in its top image, and the very limited use of the colors purple and yellow to create an Easter theme.

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Help customers succeed

This Easter email campaign by The HoneyBaked plays to two things a lot of us have gotten used to during the pandemic: ordering meals online, and quickly changing plans when required.

The email subject line instantly reassures customers by saying they still have time to have their Easter meal delivered and the image within the email shows what their table could look like on Easter Sunday.

The links with CTA to two delivery services make it easy for the recipient to order straight from the email, instead of having to go through The HoneyBaked’s website first.

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Make yourself indispensable

“Make them smile ear-to-ear”: the subject line of this email advertises what the recipient will be able to achieve when ordering craft supplies from Michaels for Easter.

The Easter bunny of the emoji is repeated by the Easter bunnies in the email’s main image and instead of focusing on selling products, Michaels invites recipients to make specific projects. This approach is less salesy and plays well to the fact that lots of people will be celebrating Easter with family.

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Organize an Easter egg hunt

With this Easter email campaign, Draper James assures its subscribers that Easter egg hunts aren’t just for kids. The simple email design in combination with the short copy drives recipients to the brand’s website where they’ll start clicking around to find the Easter egg.

Draper James isn’t the only brand to set up an Easter game like this but they do it in a great way,
with an on-brand hero image, a specific call-to-action button, and a hint that will make it easier for the egg hunters to succeed.

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Easter Email Strategy: Top Tips

Whether or not your products are easy to fit into the Easter theme, it’s always a good idea to send your customers a Happy Easter email. They might value this holiday period and it’s an easy way for you to connect with them.

If you’re not sure what to include in your Easter email campaign, you can use the Easter email campaigns above as inspiration and check out our article with more Easter marketing ideas.

Lastly, there are some strategies you can follow to give your Easter campaigns a greater chance of success.

Strategy #1: Focus on family, food and fresh new looks

More or less coinciding with the start of Spring, Easter marks a major home and wardrobe refresh. Dressing up for Easter comes at the same time as many fashion retailers are launching their spring lines. People want to cast off their heavy winter clothes and lighten up the mood in their homes in preparation for the celebratory meals with family. It’s a good idea to add that sense of freshness into your Easter campaign.

Strategy #2: Send a non-promotional Easter message

Holiday email marketing doesn’t need to be promotional. Sometimes, it can even win you points by simply checking in with your subscribers.

Your customers will be checking their emails while the ham bakes or after the Easter egg hunt. Give them something to open that says “We’re thinking about you today” instead of “Buy this.”

Combining a warm subject line with a simple Happy Easter message in your email copy will earn you a smile — and maybe even some conversions.

Strategy #3: Avoid clichés in your Easter subject lines

Every other retailer will be sending “eggcellent Easter emails” and your customers will see all kinds of Easter-themed wordplay, such as using “hop to it” or substituting “ex” with “egg” or “eggs” (“egg-citing,” “eggs-tra,” “eggs-treme”). While a clever subject line can definitely win you an open, it’s best to avoid using the same types of puns in your subject lines as everyone else is.

Strategy #4: Don't wait to send Easter offers

In a survey by Numerator done in January 2022, 38% of consumers said they were already thinking about Easter. That’s a chance for you to start your Easter email marketing early and land in your customers’ inboxes before your competitors do.

People who aren’t ready to purchase just yet will save your emails for later and by sending your first Easter emails early, you’ll be top of mind when it’s time for them to start shopping.

Strategy #5: Create Easter email templates

It’s always a good idea to run A/B tests on your email campaigns and that’s where email templates come in handy. You can create Easter email templates for different segments of your audience and use them as the default to test against. Whenever your tests return a better alternative, you can adapt your email template.

Strategy #6: Rework another holiday campaign

Easter is a rather short holiday in that all the travel, meals, and family togetherness takes place in just a few days around Easter. In this way, it’s quite similar to Thanksgiving and if you’re short on time, you could try reworking a successful Thanksgiving campaign by giving it more of a spring theme and including Easter elements.