Independence Day Email Examples

Falling on the 4th of July, Independence Day has appeal as a celebration of both patriotism and summer.

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For marketers, the Fourth has multiple personalities.
First, there’s the appeal to patriotism and a shared cultural heritage that belongs to all Americans regardless of when and how they arrived in the country. Second, the Fourth has come to be seen as the high water mark of summer, with the rest of the season sliding slowly down toward fall with its home, school and work duties.

According to the National Retail Federation most Americans spend Independence Day at gatherings with friends and family. It’s no surprise, then, that most of their spending will go to food, alcohol, and decorations.

Even if your products don’t fit the food-fun-family-fashion theme, there is a lot you can do by creatively playing with the red, white, and blue color scheme. From sending a simple Happy Independence Day email to highlighting relevant products – we’ve gathered some great Independence Day email marketing ideas for you below.

Fourth of July Email Examples and Subject Lines
4th of July Email Marketing Strategy and Ideas

Fourth of July Email Examples and Subject Lines

Think about the pets

We love a good pun, and this one qualifies because both hot dogs and overheated pooches are part of the 4th of July celebrations. This 4th of July email’s animation is a subtle but clever reminder to keep Fido and Rex far away from the fireworks fray. It’s clever piggyback marketing for a service that otherwise doesn’t have a clear Independence Day tie.

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Capture the party-hardy vibe

This email so perfectly captures the party-hardy Independence Day vibe we can practically feel the sun burning our shoulders to a crisp. If you’re aiming your message at the young adult crowd who are most likely to celebrate Independence Day somewhere other than in their living rooms, this easy-breezy copy and hero image pretty much guarantee they’ll get the message loud and clear.

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Use clever animations

The subject line of this Independence Day email example creates a sense of urgency that’s heightened by the use of a countdown timer at the top of the email. It’s a great strategy to promote your 4th of July sale, but what we really love is the GIF in the email body. (Click the image to see the full animation.) The rocket animation is a great alternative to the usual background fireworks.

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Ditch the promo

Not all Independence Day emails have to push a promo. That’s why we love this Vineyard Vines message. It combines a celebratory subject line with email copy that ties a bit of patriotism into the company’s history. The entire email template follows the red, white, and blue theme and uses photos to get customers excited about celebrating the Fourth… in Vineyard Vines apparel.

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Keep it simple

Independence Day emails don’t need to cover a lot. This email design by Nicole Miller combines a flashy animation with a sales message and it works well. The fireworks animation is lush and colorful – and yet there’s not a speck of red, white, and blue anywhere in the email. It’s the perfect example of how to create an Independence Day email for a more high-end, subtle brand while still tapping into the zeitgeist of the holiday.

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Evoke the holiday with product photos

If the whole “rockets’ red glare/bombs bursting in air” is not your thing, use product images to evoke the holiday with your 4th of July emails. That’s what Lulus does here with its red, white, and blue summer outfits. Also, note how the brand doesn’t even mention the Fourth in its subject line.

It does, however, use the holiday as a way to introduce new products by including a “4th of July preview”.

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4th of July Email Marketing Strategy and Ideas

The examples above are great sources of inspiration for your own 4th of July email campaigns. Combine them with the Independence Day marketing ideas below to create fireworks in your subscribers’ inboxes.

Focus on the fun

Independence Day partying became an instant tradition back in 1776 when a bunch of Continental Congress reps repaired to a local tavern to celebrate approving the Declaration of Independence. (That’s our story and we’re sticking to it.)

Today, the Fourth of July is the ultimate party day, whether you’re getting the family and friends together or celebrating with the masses at a parade, picnic, and fireworks. Design your 4th of July campaigns to appeal to that hunger for carefree happiness, togetherness, and the community spirit which is unique to the Fourth.

Use animations

The Fourth of July offers a good opportunity for adding animation to your emails because it’s such a visual holiday. Fireworks are an obvious choice, but a quick search through the MailCharts archive will turn up some emails that use animation in different and even more creative ways. Look for animated backgrounds and hero images.

Do double duty with another holiday

It can be hard to get the timing right for sending your 4th of July emails since the promotional period for the holiday overlaps with the promotional periods for other holidays such as Memorial Day, Father’s Day and graduation. You can boost your frequency (and potentially annoy your customers) with single-campaign emails, or you can combine different holidays into a single email, adjusting the content as each holiday approaches.

Include store/business hours

When Independence Day celebrations fall on a Thursday (2019), Friday (2025) or Monday (2022), they offer extra marketing opportunities since in those cases, they create long, spendy weekends. Let customers know whether you’ll be open on this special holiday with an email that you send on or right before the Fourth.

Besides store hours, what other services could holiday closures affect, like customer-service or support hours, holiday shipping deadlines or delivery services? Add an email to your Fourth of July rotation to keep customers informed and give them another crack at your sales.

Also, include a store-location link to help people find you if they’re on vacation with a few extra hours on their hands and a yen to shop.

Besides store hours, think about other services that holiday closures could affect, including customer-service or support hours, holiday shipping deadlines or delivery services. Also, add a store-location link for people who find themselves in a strange place on the Fourth with a few extra hours on their hands.

Fly your patriot flag

The Fourth of July is a holiday that we don’t share with the rest of the world (although it comes on the heels of Canada Day, on July 1). Because of this, many retailers look to tap into common feelings of patriotism through copy, images, products, and calls to action.

Should you go all-in on the Stars and Stripes Forever theme from your Independence Day email subject lines to your email color schemes, or soft-pedal the patriotism? Rely on your brand identity and customer personas, what you know from past campaigns, and even what you might learn from your customer-facing departments like customer service and in-store personnel to guide you.

Create 4th of July email templates

If you really want to get your Independence Day emails on point, you’ll have to A/B test them. Email templates are great for A/B testing as they allow you to keep a copy of your default email design while you run tests. Once you’ve discovered a better-performing variation you can adapt your email template and base future Independence Day emails on the new default.

Segment, segment, segment

Because Independence Day is an American-only celebration, consider segmenting addresses of customers who live outside the US out of your Independence Day email campaigns. To do this, you can use either location data or suppress email addresses that are clearly non-US.