Customer Survey Email Examples

Meal service Plated organized a giveaway with a prize worth over $400 as an incentive for its subscribers to take its email survey. The giveaway is hinted at in the survey email subject line, making it more likely that the recipient will open the email.

Inside the survey email, the copy urges the subscriber to provide feedback quickly by adding a deadline for participating in the giveaway. The CTA button clearly states what the recipient is supposed to do (“take the survey”) and all of this is supported by a large image displaying all of the items the recipient could win.

Lastly, note how Plated is aware that people might be worried about how long it will take to fill out the survey form, and so they mention that it’ll be “quick” to remove that hesitation.

Bristol Farms presents its survey email as a letter. The copy is written the way you’d write an email to someone you know, and signed by the company’s CEO. One thing that would have made it even better, is if the “Dear Bristol Farms shopper” would have been personalized.

Just like Plated (above), Bristol Farms incentivizes its subscribers to leave feedback by organizing a giveaway. This is more cost-effective than offering every subscriber who fills out your survey from a discount.

It’s not always easy to get a lot of survey responses as email surveys require time from your subscribers. If you don’t offer something in return, they might not be willing to invest that time.

BookBub knows this and so it keeps its email survey short to help increase its response rate. The survey contains just one multiple choice question that recipients can answer directly within the email. The brand mentions that the survey will be quick both in its subject line and at the top of the email body, and also includes that it’s a “1-minute survey”.

oVertone uses its subject line to make it clear what its email is about: by answering a couple of questions, the recipient can win a sweet reward. It then proceeds to mention how they need customer feedback to keep on improving. The copy below the image explains how the giveaway works and is paired with a clear CTA.

If your campaign contains more than one survey email, you can create variations on your subject lines while still keeping them descriptive.

Hearing positive feedback is great, but it’s constructive criticism that helps you improve. Warehouse asks subscribers for honest answers and offers 20% off their next purchase as well as free shipping for filling out their email survey. The brand includes not one but two CTAs that both include a survey link.

Offering a discount can be a good idea if you want people to fill in a longer survey as they know for sure they’ll get something out of it. This in contrast to organizing a giveaway that benefits just one person.

Here’s a good example of a short and sweet survey email. ROKA sent a two-sentence-long email with beautiful visuals and one big CTA (“TAKE SURVEY”). You don’t want to make customers read a long email and feel like they’ve already spent too much time before they even started the survey, and ROKA gets this.

The brand offers a voucher to those who leave customer feedback and clearly describes the terms and conditions for getting this voucher. When you send a survey email that offers an incentive, this is good practice as it prevents subscribers from getting frustrated if they fill out the survey too late, for example.

Gucci sends a short survey to customers who’ve made a recent purchase. It offers this customer satisfaction survey in multiple languages and offers the recipient the option to change the survey language directly in the email.

If your survey has different settings, mention them in your survey email and add an option to change them easily to increase your response rate.

A survey email is best kept short and sweet, but it doesn’t have to be plain and boring. Keep its design in line with that of the email templates you use for other types of email marketing campaigns, as Native does here. The brand includes product images, lists some of the benefits of buying from them, and adds a CTA to connect on Instagram, all while keeping the focus on its survey.

Blume introduces its email questionnaire by asking its subscribers to help it create the products and content they really need. It’s a message that’s straight to the point and that makes the recipient feel heard and included.

The brand also knows that most people don’t want to spend a lot of time filling out a survey, and so it mentions that the survey should only take three minutes. Providing specific information such as how long a survey will take or how many questions the recipient will need to answer, helps set expectations and stops people from dropping out midway.

If you have a way to email your in-store shoppers, you can send an email survey to ask them about their latest in-store shopping experience. That’s what The Body Shop does with this survey email.