Product Review Email Examples

If your post-purchase survey is short, use language that implies it won’t take customers long to fill it out. Expressions such as “brief”, “quick”, “2 minutes or less”, etc. tend to be the most effective. Take a look at fashion retailer, PrettyLittleThing’s post-purchase email asking for a review. They use the phrasing “if you have a sec” as well as other language that reflects their brand voice. Their subject line “How did we do?” also scores well in our analysis as it fits within our recommendation for subject line length.

Clothing store, H&M embeds a form and star rating right within their post-purchase email for any purchases that occurred 16 days prior. Other companies like Mistobox and Casper use NPS surveys powered by third-party software to get product reviews.

JustFab entices customers into writing a review by offering them reward points for each one given. They also offer more points based on the type of product which is a great way to get customers to leave reviews for products that don’t have many yet. Other retailers such as Under Armor go the discount route by providing customers with a 10% discount code for their next purchase a few days after they’ve reviewed their latest purchase.

Do you want to hear about the product quality? Ease of use? Would you like your customers to focus on how the product looks? In your product review email be as specific as possible and include more than one CTA if needed. In this example, cosmetics brand tarte asked customers to write a review and they added a second CTA that says “SHARE A PHOTO”.

If you explain to the customer why their feedback is important they will be more likely to want to help when you ask for a review. Let them know that the reviews are used for product improvement, personalized recommendations or to help other customers decide about purchasing. Clothing brand Dia & Co asked for feedback and explained that the feedback will be used to improve future boxes.

How do you get gift recipients to leave reviews? Patagonia has found the solution. The outdoor brand encourages the customer to forward their post-purchase email to the gift recipient so they don’t miss a chance to collect valuable feedback.

Another way to give customers a reason to leave a review is with a giveaway. Outdoor clothing brand Marmot sends a very short post-purchase review request email that asks customers to submit a review for a chance to win a jacket. The fun animated gif with winter jackets included in the email draws the customer’s attention and fits the theme of the giveaway.

People are busy, and so if a customer didn’t leave a review after you asked them once the best way to still get that feedback is by asking for it again. Try sending a friendly reminder email, like Columbia did in this example. The outdoor brand asks the customer to write a review and explains how their feedback helps build a rewarding experience for everyone.

Blue Apron sends a product review email that includes beautiful product images and asks customers for a honest review: Be honest, we promise our chefs can take the heat. Constructive feedback can help improve product quality and customer experience so consider asking for honest reviews just like Blue Apron.

A product review email can be a good place to link to relevant product recommendations and drive future sales – assuming that the customer has had a positive experience and is about to leave a 5-star review. Look at this example from Brooklinen: after the customer purchased, they asked for feedback, offered a $20 discount, and included links to the popular products.

If your customers are online, they’ll about the heart, smiley face, and sad face emojis, so why not use them? Book of the Month keeps their product review emails simple by asking customers to tell them whether they loved, liked, or disliked a book. All the recipient needs to do is click the correct button and their feedback is sent in.

Cora asks customers a straightforward question: “On a scale from 1 to 10, would you recommend Cora to a friend?” This makes leaving a review much more personal as it now becomes an act of friendship for the recipient to give their honest opinion about their purchase. You never know one of their friends may read it one day.