Loyalty & Rewards clubs email examples

With consumers belonging to many rewards programs at once, it’s important how the rewards work is easy for members to understand. For example, this elegant email from The Tie Bar that leans on the email design to highlight the important program takeaways and doesn’t overcomplicate with text.

Reminding customers about their current balance or recent reward is a tactic to keep people engaged. Dominos is a noteworthy example: When a is made, they update the customer on their rewards balance.

Highlight relevant products members can earn with their points. For example, this loyalty rewards email from Starbucks. They keep the focus on all the products that can be redeemed using rewards in addition to making earning rewards easier.

Underwear brand Knix launched the rewards program and sent this beautiful onboarding email. Their customers are getting the first 25 points just for joining – this is a good strategy to get customers interested and help them start engaging with the loyalty program. Knix also highlights some of the rewards and explains how the program works.

Mack Weldon sends this email with quick instructions on how to use the rewards and more importantly, how to continue earning even more perks. Sending regular emails with the status of the rewards is a good way to remind the customers about your loyalty program which can drive future purchases. In this email, Mack Weldon incudes two CTAs, one to SHOP BESTSELLERS and the other one to LEARN MORE about the loyalty program.

can link to popular product categories and bestselling products in every reward program email. That way your customers have easy access to your website from where they can purchases. See how Coastal Scents linked popular categories in their loyalty program email.

Collecting points and winning rewards is fun, and the loyalty program email should be fun and engaging too. See how Vapour Beauty utilized animated GIFs in their rewards program email to customers excited about the 3x points promotion they were running.

The Body Shop invited customers to join their rewards program and as an incentive, they used double points during the holiday season purchases. We like how they used the usually busy period to engage customers with their rewards program.

Customers may not be aware that there are different ways to earn rewards so sending them updates and sharing details can be a good idea. Tarte sent this simple email with an animated GIF that lists six different ways to earn points. They mention not only purchasing but also writing reviews, completing surveys and referring friends.

In this example, quip promoted a new product and their rewards program at the same . They started with introducing the product and then they shared details on how to earn rewards in their app. The email is full of details and has a lot of information but the smart design and animated visuals are making it easy to digest.

Put all your good -abandonment practices to work for your loyalty program! When your customers use the rewards you offer them, your brand can move up higher in their consideration set when deciding whom to buy from later on. So, just send one reward notification – add a to prompt them to come to your website and look around. LOFT effectively uses FOMO (fear of missing ) to generate action for its loyalty program.

This McDonald’s rewards program email does double duty – first, has to persuade customers to download the branded app and then to sign up for the rewards program. The result is a reward email template that manages both goals by leaning hard on graphics and navigation to emphasize both. We love the bright red call to action and directional verbs that tell customers exactly what to do and why they should do . Plus, the main benefit is in the big headline: “Free McDonald’s.”