Delivery confirmation email examples

Delivery confirmation emails should highlight the delivery address towards the beginning of the email so recipients can verify the address the item was delivered. Ralph Lauren does an excellent job of this by including the delivered address at the top of their delivery confirmation email before providing an overview of the products purchased.

Gap follows a similar format to Ralph Lauren and adds the delivery address ‘above the fold’ within their delivery confirmation email while highlighting product details next. Consider how mobile viewers will receive this information when creating the email.

While the hope is customers love their new items, that’s not always the case. By including the return policy within the delivery confirmation email like the clothing company, Bombfell, brands can ensure a positive customer experience. Bombfell’s email contains a brief how-to on returning any unwanted products with the return label included in the package.

ThirdLove takes a similar approach with their delivery confirmation email by incorporating their Perfect Fit Promise directly under the products that were delivered. ThirdLove highlights the guarantee more heavily than the Bombfell email example with larger header text calling attention to the promise.

This strategy applies to many categories including luxury clothing, perishable foods, or living products (like flowers or plants). By including care instructions, customers are set up for success and are ensured a positive experience with their new items. Take a look at the flower delivery, Bouqs, confirmation example that includes detailed care instructions for the flowers delivered.

Pet food delivery company, The Farmer’s Dog, includes contact information not-so-prominently in the footer of the email. This information doesn’t need to be front and center by any means, as long as it’s there and available should there be any delivery issues or concerns.

Adding customer service information can be a quick addition to any purchase journey email. Rothy’s combines this strategy tip with a few others on this list for their delivery confirmation email leading to a great customer experience. Their contact information also includes SMS contact information which is not something we’ve seen a lot of (yet)!

This tip can apply to all purchase journey emails and be used within the email as well as the subject line for easy reference, especially for those with order issues or delivery troubles. Pottery Barn calls attention to the order number in their email in both the subject line and body of the email before any other purchase details.

Abercrombie & Fitch is more subtle by adding the order number to the email preheader text instead of the subject line. The order number itself is more prominent within the email body, being featured before the order date and delivery address.

Reebok includes a clear CTA button for FAQs within their delivery confirmation emails and highlights a few popular topics with icons. This makes it easy for customers to quickly scan the email and select the appropriate topic depending on their question.

Other brands like Gucci may include a link in their footer to an FAQ page or elsewhere in the email for a non-conspicuous approach. Either approach works, as long as FAQs or customer service information is provided somewhere within the email!