Account confirmation email examples

With mobile accounting for at least 50% of all email opens, cutting down on copy and focusing on the CTA can help increase conversions when comes to account emails. Take Thinx for example. They use a simple design and a button that contrasts nicely with the white background in the email. There are no frills, just simple messaging.

Some companies use the account email to link users to the website through headers or links below the CTA. Here’s a email example from the clothing company PrettyLittleThing. In addition to the clear opt-in language, it also guides users to different clothing categories on the website.

In addition to confirming a customer’s account, preference centers allow companies to retain users for specific email communication while excluding them from others. For example, shoe company Durango uses the email to confirm a as well as the level of engagement a customer would like to receive.

The account email doesn’t have to be boring. TheraBox used a fun gif in their email to suggest that there’s an extra step to be completed – confirming the email address. TheraBox also quickly reminded the customer that they’ll receive a 10% off coupon when they complete the process.

Double opt-in and email confirming process can be confusing, so providing extra help is important. Michael Kors included “CONTACT US” CTA in their account email and encouraged customers to reach with or comments.

After the account has activated, send a email. Sleep number sends a short email with no CTAs that informs the customer about the successful activation.

A email may be one of the first contacts that a customer has with your brand and it’s a good opportunity to create a good first impression. Clothing brand bebe shows gratitude and appreciation by starting the email with a quick “Thank you” note and then proceeds with account instructions.

‘s a good idea to educate customers about different options and services that are to them now that they have created (and activated) an account. Boll and Branch onboards new customers by inviting them to update the user profile and view status.

Stove Supermarket has a creative strategy – they send a checklist that navigates new customers from account activation to the first . At the bottom of the email, they are listing popular product images and links, for inspiration.

To encourage the customers to open the email and confirm their email address, Christmas Tree Shops is mentioning the welcome offer in the subject line. Then, in the email, they list some of the other perks that will be after the email address is confirmed.

Too many brands send basic requests that sound as if a robot wrote them. That’s a wasted opportunity! The very first email send your new customers – even one as workaday as an account – is your first step in building brand equity. This Frank Body email example goes full-on branding, with logo, brand colors, artwork and a quick recap of benefits.

Make as easy as possible for your customers to click your activation link. The call to action button in this Kidbox email might look extreme – but ‘s hard to , unlike a smaller button or a text link. Adding a model making eye contact with your reader also captures attention. Testing tip: This CTA sample uses “Set My Passport,” not “Activate My Account.” Testing can show you which CTA drives the most activations! (See the subject line strategy section below.)

Here’s a email to send customers who haven’t engaged with your rewards program. Jackrabbit extends a bonus to customers who either didn’t activate their Run Rewards accounts or haven’t registered activity. It reminds customers of the benefits and includes first-name personalization in the subject line to attract more attention.