Weight Watchers email marketing overview
Data since
2013
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Data from the last 90 days.
Sending Behavior Insights
- Average emails sent / week 5.61
- vs. Last Year -7%
- vs. MailCharts Index 87%
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How often are brands sending emails?
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Promotional Rate Insights
- Average promotion rate 55%
- vs. Last Year 25%
- vs. MailCharts Index -4%
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How often do emails include a promotion?
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Subject Line Insights
- Average subject line length 35 characters
- MailCharts Index 36 characters
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What are brands talking about?
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We detected Weight Watchers is using .
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Weight Watchers ecommerce lifecycle campaigns and user journeys
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Welcome series
Start date: 08 Oct 2020 -
Cart abandonment
Start date: 23 Jun 2020 -
Purchaser
MailCharts Pro plans have thousands of end-to-end ecommerce lifecycle and triggered user journeys for ecommerce brands. Get insights on Weight Watchers’s marketing strategy to help you build and optimize your email sequences and user journeys.
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