Wayfair email marketing overview
Data since
2013
Latest emails from Wayfair
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Wayfair email marketing data and campaign insights
Data from the last 90 days.
Sending Behavior Insights
- Average emails sent / week 6.50
- vs. Last Year 63%
- vs. MailCharts Index 225%
View Sending behavior trends
How often are brands sending emails?
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Promotional Rate Insights
- Average promotion rate 23%
- vs. Last Year -34%
- vs. MailCharts Index -48%
View promotional trends
How often do emails include a promotion?
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Subject Line Insights
- Average subject line length 39 characters
- MailCharts Index 35 characters
View popular subject line terms
What are brands talking about?
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We detected Wayfair is using .
MailCharts detects ESPs and technologies used in any email—including advanced analytics, dynamic content, remarketing pixels, and more.
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Wayfair ecommerce lifecycle campaigns and user journeys
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Welcome series
Start date: 06 Oct 2020
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Cart abandonment
Start date: 04 Apr 2020 -
Purchaser
Start date: 12 Dec 2017
MailCharts Pro plans have thousands of end-to-end ecommerce lifecycle and triggered user journeys for ecommerce brands. Get insights on Wayfair’s marketing strategy to help you build and optimize your email sequences and user journeys.
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