MailCharts Index

Wayfair (Canada) email marketing overview

Total Emails

2,670

Total Journeys

6

Industries

Home, Furniture

Latest emails from Wayfair (Canada)

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Wayfair (Canada) email marketing data and campaign insights

Data from the last 90 days.

Sending Behavior Insights

  • Average emails sent / week 11.67
  • vs. Last Year 1,067%
  • vs. MailCharts Index 289%

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How often are brands sending emails?

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Promotional Rate Insights

  • Average promotion rate 55%
  • vs. Last Year -45%
  • vs. MailCharts Index 4%

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How often do emails include a promotion?

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Subject Line Insights

  • Average subject line length 35 characters
  • MailCharts Index 36 characters

View popular subject line terms

What are brands talking about?

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Wayfair (Canada) ecommerce lifecycle campaigns and user journeys

  • Welcome series

    Start date: 10 Nov 2018
    Company Journey
  • Cart abandonment

    Start date: 11 Nov 2018
    Company Journey
  • Purchaser

    Company Journey

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Plan upcoming campaigns and promotions

  • Understand and track send volume and activity
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  • Track how often brands send discounts and promotions

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  • Benchmark key metrics against the brands in MailCharts’ database.
  • Visualize weekly sending and promotional activity compared to last year

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