VRBO email marketing overview
Data since
2013
Latest emails from VRBO
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VRBO email marketing data and campaign insights
Data from the last 90 days.
Sending Behavior Insights
- Average emails sent / week 1.15
- vs. Last Year -42%
- vs. MailCharts Index -62%
View Sending behavior trends
How often are brands sending emails?
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Promotional Rate Insights
- Average promotion rate 91%
- vs. Last Year 296%
- vs. MailCharts Index 75%
View promotional trends
How often do emails include a promotion?
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Subject Line Insights
- Average subject line length 32 characters
- MailCharts Index 36 characters
View popular subject line terms
What are brands talking about?
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We detected VRBO is using .
MailCharts detects ESPs and technologies used in any email—including advanced analytics, dynamic content, remarketing pixels, and more.
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VRBO ecommerce lifecycle campaigns and user journeys
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Welcome series
Start date: 08 Jul 2016
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Cart abandonment
Start date: 21 Sep 2020 -
Purchaser
MailCharts Pro plans have thousands of end-to-end ecommerce lifecycle and triggered user journeys for ecommerce brands. Get insights on VRBO’s marketing strategy to help you build and optimize your email sequences and user journeys.
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