MailCharts Index

The Body Shop (United Kingdom) email marketing overview

Total Emails

1,149

Total Journeys

2

Industries

Ecommerce

Latest emails from The Body Shop (United Kingdom)

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The Body Shop (United Kingdom) email marketing data and campaign insights

Data from the last 90 days.

Sending Behavior Insights

  • Average emails sent / week 3.23
  • vs. Last Year -19%
  • vs. MailCharts Index 8%

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How often are brands sending emails?

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Promotional Rate Insights

  • Average promotion rate 64%
  • vs. Last Year -7%
  • vs. MailCharts Index 19%

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How often do emails include a promotion?

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Subject Line Insights

  • Average subject line length 47 characters
  • MailCharts Index 36 characters

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What are brands talking about?

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The Body Shop (United Kingdom) ecommerce lifecycle campaigns and user journeys

  • Welcome series

    Start date: 01 Oct 2017
    Company Journey
  • Cart abandonment

    Company Journey
  • Purchaser

    Company Journey

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  • Understand and track send volume and activity
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  • Track how often brands send discounts and promotions

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  • View end-to-end ecommerce lifecycle campaigns, like cart abandonment and post-purchase upsells.
  • Build and enhance based on the messaging, cadence and strategic patterns from thousands of top brands.

Benchmark and analyze your competition

  • Benchmark key metrics against the brands in MailCharts’ database.
  • Visualize weekly sending and promotional activity compared to last year

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