Sierra email marketing overview
Data since
2013
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Data from the last 90 days.
Sending Behavior Insights
- Average emails sent / week 8.13
- vs. Last Year 16%
- vs. MailCharts Index 171%
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How often are brands sending emails?
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Promotional Rate Insights
- Average promotion rate 11%
- vs. Last Year No Change
- vs. MailCharts Index -76%
View promotional trends
How often do emails include a promotion?
Access more trends and insights in our Industry Overviews, included with a free MailCharts account.
Subject Line Insights
- Average subject line length 33 characters
- MailCharts Index 35 characters
View popular subject line terms
What are brands talking about?
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We detected Sierra is using Ebay Enterprise.
MailCharts detects ESPs and technologies used in any email—including advanced analytics, dynamic content, remarketing pixels, and more.
Interested in understanding exactly what technology powers a company’s email program?
Sierra ecommerce lifecycle campaigns and user journeys
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Welcome series
Start date: 08 Feb 2019 -
Cart abandonment
Start date: 01 Jun 2020 -
Purchaser
MailCharts Pro plans have thousands of end-to-end ecommerce lifecycle and triggered user journeys for ecommerce brands. Get insights on Sierra’s marketing strategy to help you build and optimize your email sequences and user journeys.
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