MailCharts Index

Rent the Runway email marketing overview

Total Emails

4,446

Total Journeys

32

Industries

Apparel, Subscription, Subscription | Apparel

Latest emails from Rent the Runway

Unlock more when you sign up

View Rent the Runway’s full brand overview with a MailCharts account.

Sign up for free
Options

Rent the Runway email marketing data and campaign insights

Data from the last 90 days.

Sending Behavior Insights

  • Average emails sent / week 9.08
  • vs. Last Year 51%
  • vs. MailCharts Index 203%

View Sending behavior trends

How often are brands sending emails?

Access more trends and insights in our Industry Overviews, included with a free MailCharts account.

Promotional Rate Insights

  • Average promotion rate 81%
  • vs. Last Year 76%
  • vs. MailCharts Index 42%

View promotional trends

How often do emails include a promotion?

Access more trends and insights in our Industry Overviews, included with a free MailCharts account.

Subject Line Insights

  • Average subject line length 36 characters
  • MailCharts Index 36 characters

View popular subject line terms

What are brands talking about?

Access more trends and insights in our Industry Overviews, included with a free MailCharts account.

Rent the Runway ecommerce lifecycle campaigns and user journeys

  • Welcome series

    Start date: 28 Jan 2020
    Company Journey
  • Cart abandonment

    Start date: 09 Oct 2020
    Company Journey
  • Purchaser

    Start date: 08 Nov 2017
    Company Journey

MailCharts Pro plans have thousands of end-to-end ecommerce lifecycle and triggered user journeys for ecommerce brands. Get insights on Rent the Runway’s marketing strategy to help you build and optimize your email sequences and user journeys.

Sign up for free

Get free access to email marketing data from Rent the Runway and thousands of other brands

Sign up for free

Plan upcoming campaigns and promotions

  • Understand and track send volume and activity
  • View the most popular subject lines terms and phrases
  • Discover new and trending emojis
  • Track how often brands send discounts and promotions

Optimize journeys and triggered campaigns

  • View end-to-end ecommerce lifecycle campaigns, like cart abandonment and post-purchase upsells.
  • Build and enhance based on the messaging, cadence and strategic patterns from thousands of top brands.

Benchmark and analyze your competition

  • Benchmark key metrics against the brands in MailCharts’ database.
  • Visualize weekly sending and promotional activity compared to last year

Get free access to email marketing data from Rent the Runway and thousands of other brands

Sign up for free

Email marketers also search for:

Bag Borrow or Steal
  • USA
  • 4,242 emails received
Birchbox USA
  • USA
  • 2,276 emails received
Bloomingdale's
  • USA
  • 22,965 emails received
Etsy
  • USA
  • 6,869 emails received