Primary email marketing overview
Data since
2013
Latest emails from Primary
Unlock more when you sign up
View Primary’s full brand overview with a MailCharts account.
Sign up for free
Primary email marketing data and campaign insights
Data from the last 90 days.
Sending Behavior Insights
- Average emails sent / week 11.81
- vs. Last Year 31%
- vs. MailCharts Index 491%
View Sending behavior trends
How often are brands sending emails?
Access more trends and insights in our Industry Overviews, included with a free MailCharts account.
Promotional Rate Insights
- Average promotion rate 98%
- vs. Last Year 3%
- vs. MailCharts Index 109%
View promotional trends
How often do emails include a promotion?
Access more trends and insights in our Industry Overviews, included with a free MailCharts account.
Subject Line Insights
- Average subject line length 42 characters
- MailCharts Index 34 characters
View popular subject line terms
What are brands talking about?
Access more trends and insights in our Industry Overviews, included with a free MailCharts account.
We detected Primary is using .
MailCharts detects ESPs and technologies used in any email—including advanced analytics, dynamic content, remarketing pixels, and more.
Interested in understanding exactly what technology powers a company’s email program?
Primary ecommerce lifecycle campaigns and user journeys
-
Welcome series
Start date: 19 Jun 2018
-
Cart abandonment
Start date: 10 Jul 2020 -
Purchaser
Start date: 19 Oct 2017
MailCharts Pro plans have thousands of end-to-end ecommerce lifecycle and triggered user journeys for ecommerce brands. Get insights on Primary’s marketing strategy to help you build and optimize your email sequences and user journeys.
Sign up for free