MailCharts Index

Original Penguin email marketing overview

Total Emails

3,436

Total Journeys

6

Industries

Apparel, Fashion Apparel, Lifestyle Apparel

Latest emails from Original Penguin

Unlock more when you sign up

View Original Penguin’s full brand overview with a MailCharts account.

Sign up for free
Options

Original Penguin email marketing data and campaign insights

Data from the last 90 days.

Sending Behavior Insights

  • Average emails sent / week 11.42
  • vs. Last Year 43%
  • vs. MailCharts Index 281%

View Sending behavior trends

How often are brands sending emails?

Access more trends and insights in our Industry Overviews, included with a free MailCharts account.

Promotional Rate Insights

  • Average promotion rate 69%
  • vs. Last Year -3%
  • vs. MailCharts Index 21%

View promotional trends

How often do emails include a promotion?

Access more trends and insights in our Industry Overviews, included with a free MailCharts account.

Subject Line Insights

  • Average subject line length 37 characters
  • MailCharts Index 36 characters

View popular subject line terms

What are brands talking about?

Access more trends and insights in our Industry Overviews, included with a free MailCharts account.

Original Penguin ecommerce lifecycle campaigns and user journeys

  • Welcome series

    Start date: 27 Nov 2019
    Company Journey
  • Cart abandonment

    Company Journey
  • Purchaser

    Company Journey

MailCharts Pro plans have thousands of end-to-end ecommerce lifecycle and triggered user journeys for ecommerce brands. Get insights on Original Penguin’s marketing strategy to help you build and optimize your email sequences and user journeys.

Sign up for free

Get free access to email marketing data from Original Penguin and thousands of other brands

Sign up for free

Plan upcoming campaigns and promotions

  • Understand and track send volume and activity
  • View the most popular subject lines terms and phrases
  • Discover new and trending emojis
  • Track how often brands send discounts and promotions

Optimize journeys and triggered campaigns

  • View end-to-end ecommerce lifecycle campaigns, like cart abandonment and post-purchase upsells.
  • Build and enhance based on the messaging, cadence and strategic patterns from thousands of top brands.

Benchmark and analyze your competition

  • Benchmark key metrics against the brands in MailCharts’ database.
  • Visualize weekly sending and promotional activity compared to last year

Get free access to email marketing data from Original Penguin and thousands of other brands

Sign up for free

Email marketers also search for:

Cubavera
  • 1,741 emails received
Fred Perry (United Kingdom)
  • UK
  • 1,920 emails received
Lacoste
  • USA
  • 2,305 emails received
Nike
  • USA
  • 4,493 emails received