MailCharts Index

Inside email marketing overview

Total Emails

2,127

Total Journeys

1

Industries

Ecommerce

Latest emails from Inside

Inside - Nvidia shares drop despite doubling revenue / Best Buy stock surges on profit beat / Gap beats estimates, raises profit outlook
Inside - Walmart adds pre-owned goods / Deep Dive: Lego revenue up 13% in H1 2024 / Eli Lilly debuts cheaper Zepbound
Inside - Cruise to add autonomous cars to Uber in 2025 / Deep Dive: U.S. back-to-school spending to hit $39B / Suntory expands U.S. canned cocktails
Inside - Target shares rise despite cautious outlook / Deep Dive: U.S. job growth weaker than reported / Peloton shares surge 35% as losses shrink
Inside - OpenAI secures Condé Nast content deal / Deep Dive: 7-Eleven, Pop Tarts spark M&A surge / Lowe's trims forecast due to weaker sales
Inside - AMD buys ZT Systems for $4.9B / Deep Dive: Private jet use drops 15% as COVID fades / Ericsson to sell U.S. firm to Koch Equity Development

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Inside email marketing data and campaign insights

Data from the last 90 days.

Sending Behavior Insights

  • Average emails sent / week 2.83
  • vs. Last Year -53%
  • vs. MailCharts Index 42%

View Sending behavior trends

How often are brands sending emails?

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Promotional Rate Insights

  • Average promotion rate 6%
  • vs. Last Year -25%
  • vs. MailCharts Index -87%

View promotional trends

How often do emails include a promotion?

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Subject Line Insights

  • Average subject line length 124 characters
  • MailCharts Index 34 characters

View popular subject line terms

What are brands talking about?

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Inside ecommerce lifecycle campaigns and user journeys

  • Welcome series

    Start date: 29 Nov 2018
    Company Journey

  • Cart abandonment

    Company Journey

  • Purchaser

    Company Journey

MailCharts Pro plans have thousands of end-to-end ecommerce lifecycle and triggered user journeys for ecommerce brands. Get insights on Inside’s marketing strategy to help you build and optimize your email sequences and user journeys.

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Plan upcoming campaigns and promotions

  • Understand and track send volume and activity
  • View the most popular subject lines terms and phrases
  • Discover new and trending emojis
  • Track how often brands send discounts and promotions

Optimize journeys and triggered campaigns

  • View end-to-end ecommerce lifecycle campaigns, like cart abandonment and post-purchase upsells.
  • Build and enhance based on the messaging, cadence and strategic patterns from thousands of top brands.

Benchmark and analyze your competition

  • Benchmark key metrics against the brands in MailCharts’ database.
  • Visualize weekly sending and promotional activity compared to last year

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