IBM email marketing overview
Data since
2013
Latest emails from IBM
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IBM email marketing data and campaign insights
Data from the last 90 days.
Sending Behavior Insights
- Average emails sent / week 1.05
- vs. Last Year 5%
- vs. MailCharts Index -65%
View Sending behavior trends
How often are brands sending emails?
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Promotional Rate Insights
- Average promotion rate 13%
- vs. Last Year No Change
- vs. MailCharts Index -75%
View promotional trends
How often do emails include a promotion?
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Subject Line Insights
- Average subject line length 39 characters
- MailCharts Index 36 characters
View popular subject line terms
What are brands talking about?
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We detected IBM is using Marketo.
MailCharts detects ESPs and technologies used in any email—including advanced analytics, dynamic content, remarketing pixels, and more.
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IBM ecommerce lifecycle campaigns and user journeys
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Welcome series
Start date: 13 Nov 2018
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Cart abandonment
Start date: 05 Dec 2017 -
Purchaser
MailCharts Pro plans have thousands of end-to-end ecommerce lifecycle and triggered user journeys for ecommerce brands. Get insights on IBM’s marketing strategy to help you build and optimize your email sequences and user journeys.
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