MailCharts Index

Holland & Barrett International (UK) email marketing overview

Total Emails

1,259

Total Journeys

6

Industries

Ecommerce

Latest emails from Holland & Barrett International (UK)

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Holland & Barrett International (UK) email marketing data and campaign insights

Data from the last 90 days.

Sending Behavior Insights

  • Average emails sent / week 3.23
  • vs. Last Year 62%
  • vs. MailCharts Index 62%

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How often are brands sending emails?

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Promotional Rate Insights

  • Average promotion rate 74%
  • vs. Last Year -15%
  • vs. MailCharts Index 76%

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How often do emails include a promotion?

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Subject Line Insights

  • Average subject line length 38 characters
  • MailCharts Index 34 characters

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What are brands talking about?

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Holland & Barrett International (UK) ecommerce lifecycle campaigns and user journeys

  • Welcome series

    Start date: 20 Sep 2019
    Company Journey
  • Cart abandonment

    Company Journey
  • Purchaser

    Company Journey

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  • Benchmark key metrics against the brands in MailCharts’ database.
  • Visualize weekly sending and promotional activity compared to last year

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