H&M email marketing overview
Data since
2013
Latest emails from H&M
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H&M email marketing data and campaign insights
Data from the last 90 days.
Sending Behavior Insights
- Average emails sent / week 7.09
- vs. Last Year -11%
- vs. MailCharts Index 255%
View Sending behavior trends
How often are brands sending emails?
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Promotional Rate Insights
- Average promotion rate 61%
- vs. Last Year -12%
- vs. MailCharts Index 36%
View promotional trends
How often do emails include a promotion?
Access more trends and insights in our Industry Overviews, included with a free MailCharts account.
Subject Line Insights
- Average subject line length 30 characters
- MailCharts Index 35 characters
View popular subject line terms
What are brands talking about?
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We detected H&M is using Adobe Campaign.
MailCharts detects ESPs and technologies used in any email—including advanced analytics, dynamic content, remarketing pixels, and more.
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H&M ecommerce lifecycle campaigns and user journeys
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Welcome series
Start date: 19 Jan 2019
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Cart abandonment
Start date: 09 Apr 2020 -
Purchaser
Start date: 20 Feb 2018
MailCharts Pro plans have thousands of end-to-end ecommerce lifecycle and triggered user journeys for ecommerce brands. Get insights on H&M’s marketing strategy to help you build and optimize your email sequences and user journeys.
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