MailCharts Index

Coca-Cola email marketing overview

Total Emails

14

Total Journeys

1

Industries

Ecommerce

Latest emails from Coca-Cola

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Coca-Cola email marketing data and campaign insights

Data from the last 90 days.

Sending Behavior Insights

  • Average emails sent / week 1.88
  • vs. Last Year No Change
  • vs. MailCharts Index -38%

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How often are brands sending emails?

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Promotional Rate Insights

  • Average promotion rate 47%
  • vs. Last Year No Change
  • vs. MailCharts Index -11%

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How often do emails include a promotion?

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Subject Line Insights

  • Average subject line length 40 characters
  • MailCharts Index 36 characters

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What are brands talking about?

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Coca-Cola ecommerce lifecycle campaigns and user journeys

  • Welcome series

    Company Journey
  • Cart abandonment

    Company Journey
  • Purchaser

    Company Journey

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  • View the most popular subject lines terms and phrases
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  • Track how often brands send discounts and promotions

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  • Benchmark key metrics against the brands in MailCharts’ database.
  • Visualize weekly sending and promotional activity compared to last year

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