Calm email marketing overview
Data since
2013
Latest emails from Calm
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Calm email marketing data and campaign insights
Data from the last 90 days.
Sending Behavior Insights
- Average emails sent / week 3.04
- vs. Last Year 1%
- vs. MailCharts Index 52%
View Sending behavior trends
How often are brands sending emails?
Access more trends and insights in our Industry Overviews, included with a free MailCharts account.
Promotional Rate Insights
- Average promotion rate 68%
- vs. Last Year 8%
- vs. MailCharts Index 51%
View promotional trends
How often do emails include a promotion?
Access more trends and insights in our Industry Overviews, included with a free MailCharts account.
Subject Line Insights
- Average subject line length 36 characters
- MailCharts Index 35 characters
View popular subject line terms
What are brands talking about?
Access more trends and insights in our Industry Overviews, included with a free MailCharts account.
We detected Calm is using .
MailCharts detects ESPs and technologies used in any email—including advanced analytics, dynamic content, remarketing pixels, and more.
Interested in understanding exactly what technology powers a company’s email program?
Calm ecommerce lifecycle campaigns and user journeys
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Welcome series
Start date: 05 Dec 2019
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Cart abandonment
Start date: 22 Jun 2020 -
Purchaser
MailCharts Pro plans have thousands of end-to-end ecommerce lifecycle and triggered user journeys for ecommerce brands. Get insights on Calm’s marketing strategy to help you build and optimize your email sequences and user journeys.
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