Bluefly email marketing overview
Data since
2013
Latest emails from Bluefly
Unlock more when you sign up
View Bluefly’s full brand overview with a MailCharts account.
Sign up for free
Bluefly email marketing data and campaign insights
Data from the last 90 days.
Sending Behavior Insights
- Average emails sent / week 11.21
- vs. Last Year -14%
- vs. MailCharts Index 461%
View Sending behavior trends
How often are brands sending emails?
Access more trends and insights in our Industry Overviews, included with a free MailCharts account.
Promotional Rate Insights
- Average promotion rate 99%
- vs. Last Year -1%
- vs. MailCharts Index 130%
View promotional trends
How often do emails include a promotion?
Access more trends and insights in our Industry Overviews, included with a free MailCharts account.
Subject Line Insights
- Average subject line length 39 characters
- MailCharts Index 35 characters
View popular subject line terms
What are brands talking about?
Access more trends and insights in our Industry Overviews, included with a free MailCharts account.
We detected Bluefly is using Klaviyo.
MailCharts detects ESPs and technologies used in any email—including advanced analytics, dynamic content, remarketing pixels, and more.
Interested in understanding exactly what technology powers a company’s email program?
Bluefly ecommerce lifecycle campaigns and user journeys
-
Welcome series
Start date: 04 Aug 2018
-
Cart abandonment
Start date: 18 May 2020 -
Purchaser
MailCharts Pro plans have thousands of end-to-end ecommerce lifecycle and triggered user journeys for ecommerce brands. Get insights on Bluefly’s marketing strategy to help you build and optimize your email sequences and user journeys.
Sign up for free