Athleta email marketing overview
Data since
2013
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Data from the last 90 days.
Sending Behavior Insights
- Average emails sent / week 8.70
- vs. Last Year 9%
- vs. MailCharts Index 335%
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How often are brands sending emails?
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Promotional Rate Insights
- Average promotion rate 100%
- vs. Last Year No Change
- vs. MailCharts Index 127%
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How often do emails include a promotion?
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Subject Line Insights
- Average subject line length 35 characters
- MailCharts Index 35 characters
View popular subject line terms
What are brands talking about?
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We detected Athleta is using Bluecore.
MailCharts detects ESPs and technologies used in any email—including advanced analytics, dynamic content, remarketing pixels, and more.
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Athleta ecommerce lifecycle campaigns and user journeys
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Welcome series
Start date: 06 Dec 2018 -
Cart abandonment
Start date: 13 Apr 2020 -
Purchaser
Start date: 19 Dec 2017
MailCharts Pro plans have thousands of end-to-end ecommerce lifecycle and triggered user journeys for ecommerce brands. Get insights on Athleta’s marketing strategy to help you build and optimize your email sequences and user journeys.
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