
& Other Stories email marketing overview
Data since
2013
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& Other Stories email marketing data and campaign insights
Data from the last 90 days.
Sending Behavior Insights
- Average emails sent / week 4.03
- vs. Last Year 34%
- vs. MailCharts Index 102%
View Sending behavior trends

How often are brands sending emails?
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Promotional Rate Insights
- Average promotion rate 98%
- vs. Last Year 1%
- vs. MailCharts Index 113%
View promotional trends

How often do emails include a promotion?
Access more trends and insights in our Industry Overviews, included with a free MailCharts account.
Subject Line Insights
- Average subject line length 26 characters
- MailCharts Index 35 characters
View popular subject line terms

What are brands talking about?
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We detected & Other Stories is using Adobe Campaign.
MailCharts detects ESPs and technologies used in any email—including advanced analytics, dynamic content, remarketing pixels, and more.
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& Other Stories ecommerce lifecycle campaigns and user journeys
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Welcome series
Start date: 31 Oct 2018 -
Cart abandonment
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Purchaser
MailCharts Pro plans have thousands of end-to-end ecommerce lifecycle and triggered user journeys for ecommerce brands. Get insights on & Other Stories’s marketing strategy to help you build and optimize your email sequences and user journeys.
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