Amazon email marketing overview
Data since
2013
Latest emails from Amazon
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Amazon email marketing data and campaign insights
Data from the last 90 days.
Sending Behavior Insights
- Average emails sent / week 1.65
- vs. Last Year 65%
- vs. MailCharts Index -45%
View Sending behavior trends
How often are brands sending emails?
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Promotional Rate Insights
- Average promotion rate 49%
- vs. Last Year 63%
- vs. MailCharts Index -8%
View promotional trends
How often do emails include a promotion?
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Subject Line Insights
- Average subject line length 55 characters
- MailCharts Index 36 characters
View popular subject line terms
What are brands talking about?
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We detected Amazon is using Marketo.
MailCharts detects ESPs and technologies used in any email—including advanced analytics, dynamic content, remarketing pixels, and more.
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Amazon ecommerce lifecycle campaigns and user journeys
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Welcome series
Start date: 30 Mar 2020
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Cart abandonment
Start date: 14 Aug 2019 -
Purchaser
Start date: 20 Nov 2015
MailCharts Pro plans have thousands of end-to-end ecommerce lifecycle and triggered user journeys for ecommerce brands. Get insights on Amazon’s marketing strategy to help you build and optimize your email sequences and user journeys.
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