MailCharts Index

Nike email marketing overview

Total Emails

4,384

Total Journeys

48

Industries

Apparel, Footwear, Activewear Apparel

Latest emails from Nike

Unlock more when you sign up

View Nike’s full brand overview with a MailCharts account.

Sign up for free
Options

Nike email marketing data and campaign insights

Data from the last 90 days.

Sending Behavior Insights

  • Average emails sent / week 2.67
  • vs. Last Year -11%
  • vs. MailCharts Index 33%

View Sending behavior trends

How often are brands sending emails?

Access more trends and insights in our Industry Overviews, included with a free MailCharts account.

Promotional Rate Insights

  • Average promotion rate 98%
  • vs. Last Year 1%
  • vs. MailCharts Index 128%

View promotional trends

How often do emails include a promotion?

Access more trends and insights in our Industry Overviews, included with a free MailCharts account.

Subject Line Insights

  • Average subject line length 31 characters
  • MailCharts Index 35 characters

View popular subject line terms

What are brands talking about?

Access more trends and insights in our Industry Overviews, included with a free MailCharts account.

Nike ecommerce lifecycle campaigns and user journeys

  • Welcome series

    Start date: 24 Jan 2020
    Company Journey
  • Cart abandonment

    Start date: 09 Oct 2020
    Company Journey
  • Purchaser

    Start date: 20 Jul 2020
    Company Journey

MailCharts Pro plans have thousands of end-to-end ecommerce lifecycle and triggered user journeys for ecommerce brands. Get insights on Nike’s marketing strategy to help you build and optimize your email sequences and user journeys.

Sign up for free

Get free access to email marketing data from Nike and thousands of other brands

Sign up for free

Plan upcoming campaigns and promotions

  • Understand and track send volume and activity
  • View the most popular subject lines terms and phrases
  • Discover new and trending emojis
  • Track how often brands send discounts and promotions

Optimize journeys and triggered campaigns

  • View end-to-end ecommerce lifecycle campaigns, like cart abandonment and post-purchase upsells.
  • Build and enhance based on the messaging, cadence and strategic patterns from thousands of top brands.

Benchmark and analyze your competition

  • Benchmark key metrics against the brands in MailCharts’ database.
  • Visualize weekly sending and promotional activity compared to last year

Get free access to email marketing data from Nike and thousands of other brands

Sign up for free

Email marketers also search for:

Adidas USA
  • Germany
  • 4,743 emails received
Columbia Sportswear
  • USA
  • 3,065 emails received
Foot Locker
  • USA
  • 4,663 emails received
Lululemon
  • Canada
  • 3,168 emails received