MailCharts Index

NET-A-PORTER email marketing overview

Total Emails

8,941

Total Journeys

32

Industries

Fashion Apparel, Apparel

Latest emails from NET-A-PORTER

Unlock more when you sign up

View NET-A-PORTER’s full brand overview with a MailCharts account.

Sign up for free
Options

NET-A-PORTER email marketing data and campaign insights

Data from the last 90 days.

Sending Behavior Insights

  • Average emails sent / week 9.08
  • vs. Last Year -17%
  • vs. MailCharts Index 354%

View Sending behavior trends

How often are brands sending emails?

Access more trends and insights in our Industry Overviews, included with a free MailCharts account.

Promotional Rate Insights

  • Average promotion rate 28%
  • vs. Last Year 33%
  • vs. MailCharts Index -42%

View promotional trends

How often do emails include a promotion?

Access more trends and insights in our Industry Overviews, included with a free MailCharts account.

Subject Line Insights

  • Average subject line length 36 characters
  • MailCharts Index 34 characters

View popular subject line terms

What are brands talking about?

Access more trends and insights in our Industry Overviews, included with a free MailCharts account.

NET-A-PORTER ecommerce lifecycle campaigns and user journeys

  • Welcome series

    Start date: 22 Jan 2020
    Company Journey
  • Cart abandonment

    Start date: 02 Apr 2020
    Company Journey
  • Purchaser

    Start date: 01 Oct 2020
    Company Journey

MailCharts Pro plans have thousands of end-to-end ecommerce lifecycle and triggered user journeys for ecommerce brands. Get insights on NET-A-PORTER’s marketing strategy to help you build and optimize your email sequences and user journeys.

Sign up for free

Get free access to email marketing data from NET-A-PORTER and thousands of other brands

Sign up for free

Plan upcoming campaigns and promotions

  • Understand and track send volume and activity
  • View the most popular subject lines terms and phrases
  • Discover new and trending emojis
  • Track how often brands send discounts and promotions

Optimize journeys and triggered campaigns

  • View end-to-end ecommerce lifecycle campaigns, like cart abandonment and post-purchase upsells.
  • Build and enhance based on the messaging, cadence and strategic patterns from thousands of top brands.

Benchmark and analyze your competition

  • Benchmark key metrics against the brands in MailCharts’ database.
  • Visualize weekly sending and promotional activity compared to last year

Get free access to email marketing data from NET-A-PORTER and thousands of other brands

Sign up for free

Email marketers also search for:

Bluefly
  • USA
  • 7,428 emails received
Browns Fashion
  • UK
  • 1,501 emails received
Farfetch
  • 3,505 emails received
luisaviaroma.lvr
  • 2,339 emails received