REI email marketing overview
Data since
2013
Latest emails from REI
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REI email marketing data and campaign insights
Data from the last 90 days.
Sending Behavior Insights
- Average emails sent / week 2.44
- vs. Last Year 22%
- vs. MailCharts Index 22%
View Sending behavior trends
How often are brands sending emails?
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Promotional Rate Insights
- Average promotion rate 65%
- vs. Last Year -13%
- vs. MailCharts Index 48%
View promotional trends
How often do emails include a promotion?
Access more trends and insights in our Industry Overviews, included with a free MailCharts account.
Subject Line Insights
- Average subject line length 40 characters
- MailCharts Index 35 characters
View popular subject line terms
What are brands talking about?
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We detected REI is using Responsys.
MailCharts detects ESPs and technologies used in any email—including advanced analytics, dynamic content, remarketing pixels, and more.
Interested in understanding exactly what technology powers a company’s email program?
REI ecommerce lifecycle campaigns and user journeys
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Welcome series
Start date: 25 Mar 2020
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Cart abandonment
Start date: 05 Jul 2020 -
Purchaser
Start date: 06 Oct 2020
MailCharts Pro plans have thousands of end-to-end ecommerce lifecycle and triggered user journeys for ecommerce brands. Get insights on REI’s marketing strategy to help you build and optimize your email sequences and user journeys.
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