Sephora email marketing overview
Data since
2013
Latest emails from Sephora
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Sephora email marketing data and campaign insights
Data from the last 90 days.
Sending Behavior Insights
- Average emails sent / week 1.88
- vs. Last Year -6%
- vs. MailCharts Index -6%
View Sending behavior trends
How often are brands sending emails?
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Promotional Rate Insights
- Average promotion rate 80%
- vs. Last Year -16%
- vs. MailCharts Index 86%
View promotional trends
How often do emails include a promotion?
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Subject Line Insights
- Average subject line length 45 characters
- MailCharts Index 35 characters
View popular subject line terms
What are brands talking about?
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We detected Sephora is using Epsilon.
MailCharts detects ESPs and technologies used in any email—including advanced analytics, dynamic content, remarketing pixels, and more.
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Sephora ecommerce lifecycle campaigns and user journeys
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Welcome series
Start date: 19 Jan 2019
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Cart abandonment
Start date: 13 Oct 2020 -
Purchaser
Start date: 06 Oct 2020
MailCharts Pro plans have thousands of end-to-end ecommerce lifecycle and triggered user journeys for ecommerce brands. Get insights on Sephora’s marketing strategy to help you build and optimize your email sequences and user journeys.
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