It’s crunch time. Time to lock down your major Q4 holiday mailings and maybe devise some creative Plan B campaigns to round out your biggest quarter of the year.
Here’s the place to put it all together. With our strategy pages, curated email lists and do-it-yourself advanced search results you’re ready to take on the year-end holidays and win.
Holiday strategy pages
Building successful holiday mailings starts with our holiday strategy pages. You get hand-picked email examples plus on-target content strategy tips for such upcoming dates as:
- Halloween (Oct. 31)
- Thanksgiving (Nov. 26)
- Black Friday (Nov. 27)
- Cyber Monday (Nov. 30)
- Free Shipping Day (Dec 14)
- Christmas (Dec 25)
- New Year’s Day (Jan 1)
Curated holiday lists
If you’re looking for still more hand-picked examples, start with our curated email lists (note: access requires a free MailCharts account). You’ll find scores of additional email examples to help you get fall campaigns like these underway:
- Halloween (Oct. 31; 81 emails)
- Thanksgiving (Nov. 26; 76 emails)
- Black Friday (Nov. 27; 123 emails)
- Cyber Monday (Nov. 30; 84 emails)
- Hanukkah (Dec 10; 49 emails)
- Free Shipping Day (Dec. 14; 50 emails)
- First Day of Winter (Dec 21; 35 emails)
- Christmas (Dec 25; 98 emails)
- New Year’s Day (Jan 1; 101 emails)
Unconventional holidays
To enlarge your holiday marketing opportunities, Pro users can turn to our powerful Advanced Search options to put dozens more examples at your fingertips. Find near-instant inspiration for campaigns on:
- World Vegan Day (Nov 1)
- Daylight Saving Time Ends (Nov 3)
- Veterans Day (Nov 11)
- Small Business Saturday (Nov 28)
- National Cookie Day (Dec 4)
Other critical Q4 mailings
Because your November and December mailings must compete for the attention of frazzled holiday shoppers, you might need fresh ideas for creating or refreshing one-off and triggered emails in categories like these:
- Gift Guides (138 emails)
- Cart abandonment (174 emails)
- Browse abandonment (125 emails)
- Post-purchase upsell (48 emails)
- Sales and discounts (87 emails)
Plus opportunities on the fly
Our Advanced Search options allow you to explore a promotional idea the moment it occurs to you, such as finding sale emails that work the words “last day” into the subject line:
Note: To maximize your Advanced Search results, open a pro account. As a pro account holder you can perform any combination of keyword, date range, email classification, holiday and other searches on years of emails in our huge data universe. (BTW: there are more than 68,000 “last day” emails.)
Reporting tools to the rescue
Access our reporting tools to compare email data between brands, over time, and more. Now it’s a piece of cake to:
- Size up your tracked companies’ recent and YoY sending behavior, subject lines, promotions, benchmarks and calendars
- Develop or revamp your important cart abandoner triggered campaign by, for instance, checking out Casper’s masterful 4-email sequence
- Zero in on thousands of retail, ecommerce, subscription, box and other brands to brush up on (and maybe emulate) their email program
- Spot marketing trends in your sector by browsing our one-stop reports on 50+ industries’ email programs — from Footwear to Eyewear
- Export email screenshots for your decks to impress your colleagues, reports — and maybe even your boss — at your next team meeting
It’s the easy way to gain an edge in planning and rolling out your critical November and year-end holiday campaigns.
Get started for free or, if you’re ready for all MailCharts has to offer, upgrade now.
