We’re so used to seeing emojis in subject lines we didn’t even notice that this week’s #EmailsWeLove features three. But it’s not surprising, considering we’ve collected 8,839 emails displaying subject line emojis during the last week alone.


Sephora

The copy snob in us thinks that words (esp. a provocative subject line) drive a great email, but this onboarding message from @Sephora shows how a gorgeous design, complemented by a fun, subtle, playful #Gif, can also do the heavy lifting Thumbs up

Sephora - Welcome to Sephora, Roger! 🎉


Recess

Sparkling water brand @takearecess pushes the envelope with its #Magritte-inspired design and cheeky copy announcing 3 new flavors — noting, for instance, that Black Cherry is a “manager at hot topic”! Check out the brand’s website, too.

Recess - introducing: new everything



The Bouqs Company

Anticipating last week’s National Friendship Day (July 30), online florist @TheBouqsCo used emojis imaginatively to announce its Double Blooms BOGO Sale. Their bouquets also feature irresistible names like Picnic, Gelato and In the Clouds.

The Bouqs Company - Double Blooms Sale: Turn 🌺 into 🌺🌺


Dog Tag Art

Who says dog tags have to be dull? Not @DogTagArt, which makes fun breed-specific tags for retrievers, bulldogs, poodles, German shepherds, terriers — you name it. Your breed’s too obscure? They offer a custom design tag tool too. Excellent!

Dog Tag Art - Breed-specific dog tags



Monica + Andy

Notify folks that a best-selling product is “back in stock” and you pique instant interest! Baby clothes brand @monicaandandy_ did just that for its plush cotton robe for expecting moms — hinting *regular* moms might like one too. Of course!

Monica + Andy - Back In Stock: Our Best-Selling Robe! 🎉