#EmailsWeLove: We like to move it, move it

This week’s #EmailsWeLove subject lines do what a good subject line often does: conveys urgency. Dexter’s order of fresh food has arrived! We Like to Move It, Move It. The waiting game is over. Let’s Get This Done! Don’t Miss Out! (We do recommend a little restraint with those exclamation points, however.)

The Farmer's Dog

Dexter’s order of fresh food has arrived! 📦🚪

Boutique dog-food brand @thefarmersdog takes personalization to the next level by using our *dog’s* name (Dexter) in the subject line & body copy of this delivery email. Adorable canine #GIF, too. Who’s a good #emailmarketing brand? You are!

Stay on top of trends for 1,000s of ecommerce brands—including The Farmer's Dog.

Dagne Dover

We Like to Move It, Move It

Got Instagram influencers? Flaunt ’em! Chic bag design brand @DagneDover does just that in this good-looking copy-lean email showing 5 top influencers out and about showing off Dagne Dover fanny packs, backpacks, carryalls and more.

Stay on top of trends for 1,000s of ecommerce brands—including Dagne Dover.

Lululemon

The waiting game is over

How’s your post-purchase triggered email workflow? Do you alert purchasers that their order has arrived, depict it visually *and* use the alert as an opportunity to upsell? If you’re @lululemon you do!

Stay on top of trends for 1,000s of ecommerce brands—including Lululemon.

CCS

Let's Get This Done!

All-things-skateboarding brand @CCS_Skate got our attention (and respect) by leading off with a “vote by mail” deadline warning for subscribers in 4 states. They even included a “REGISTER HERE” CTA button and hashtag #dontbailvote Props

Stay on top of trends for 1,000s of ecommerce brands—including CCS.

Cabana Life

Don't Miss Out! New Fall Dresses & FREE 3-Pack Face Masks 😷

How health conscious are we these days? Beachwear brand @cabanalife‘s fall fashions offer its signature 50+ UV protection *plus* a free 3-pack of Cabana Classic Assorted Masks. (Note the mask emoji in the subject line, too.)