#EmailsWeLove: stay stoked

Summer’s almost over (up here in the northern hemisphere, anyway), so we hope you can forgive us for thinking about, you know, fall, the end of daylight saving time, those unavoidable cold snaps … and for picking an unlikely #EmailsWeLove exemplar marketing Hawaiian surfer T-shirts demanding we stay stoked. It spoke to us.

Knix

🏃‍♀️🏋️‍♀️🧘‍♀️🚴‍♀️

Ever worry those subject line emojis aren’t showing up in everybody’s inbox? The fearless #emailmarketing pros at women’s underwear brand @knixwear went ALL IN and unleashed an emoji-only subject line for today’s edition of #EmailsWeLove Awesome!

Stay on top of trends for 1,000s of ecommerce brands—including Knix.

boohoo (United Kingdom)

ALL EYES ON YOU (THE BIRTHDAY GIRL)

Birthday emails are essential for #emailmarketing, but if yours offers the usual 15% discount code consider women’s style brand @boohoo‘s tactic: suggesting you tell your loved ones you want a (nondiscounted) Boohoo gift card. Smart.

Stay on top of trends for 1,000s of ecommerce brands—including boohoo (United Kingdom).

Nike

Looking for Your Nike Order? (#C00192154532)

Are you upselling purchasers with your most relevant SKUs? When we bought children’s socks from @Nike we appreciated how the sports megabrand added top picks for us that were *also* aimed at kids. Of course!

Stay on top of trends for 1,000s of ecommerce brands—including Nike.

Backcountry

Get free outdoor advice from a Gearhead

Talk about putting yourself out there! Outdoor gear brand @backcountry wants you to “Talk to a Gearhead Now” for *free* advice on everything from getting into a new sport to choosing a tent. BTW: we also crave those @BlundstoneUS boots!

Stay on top of trends for 1,000s of ecommerce brands—including Backcountry.

T&C Surf

Meet our unique pieces!

OK, we admit there’s nothing really exceptional about this email from surf, skate and bodyboard brand @tcsurfdesigns … *except* for those irrepressibly positive “Stay Stoked” T-shirts. Hey: we’re tryin’, guys, we’re tryin’!