#EmailsWeLove: The recipe that blue us away

We’ve got little to say about this week’s #EmailsWeLove other than that we dig the way they look. So here’s to all the savvy email marketing designers out there who work so hard to keep us opening (and, hopefully, clicking the links in) these all-too-fleeting messages.

GearCulture

A Tesla Driver Accidentally “Butt-dialed” A $4,200 Upgrade To His Car

To keep open and click rates up it’s vital to make it easy for subs to opt out. So props to the Futurist newsletter from @gearculture and its front-and-center notice “Not for you? Unsubscribe anytime below.” (Bonus: hilarious subject line)

Stay on top of trends for 1,000s of ecommerce brands—including GearCulture.

Artsy

Top editions to collect

Art marketplace @artsy bills itself as the place to discover, buy and sell art by the world’s leading artists, but we love this email because we have a weakness for Roy Lichtenstein’s comic book pop art with Ben Day dots. Pow!

Stay on top of trends for 1,000s of ecommerce brands—including Artsy.

Apothekary

The recipe that blue us away.

A fun animated #GIF and complementary color scheme propel cheeky wellness brand Apothékary’s roll out of its Limited Edition Blue Me Away caffeine-free energy boost — complete with a recipe for blue-tiful iced latte. Consider us blue-n away.

Stay on top of trends for 1,000s of ecommerce brands—including Apothekary.

Tracksmith

Inside TSP DIY

Ever used a countdown clock to drive subscribers to shop your sale? Running brand @tracksmith put up an entirely different kind of countdown clock to pique subscriber interest in The Speed Project’s grueling 31 hour 15 minute relay race.

Stay on top of trends for 1,000s of ecommerce brands—including Tracksmith.

DAVIDsTEA

UH-OH. Our NEW Halloween are here 😱🧡🖤

How to market a product for Halloween that isn’t, well, Halloweenish? Canadian tea brand @DAVIDsTEA artfully framed their spooky visuals and copy to talk up herbal teas (including one made with gummy bears!) that kids can enjoy. Brilliant!