Each year on April 22, the world celebrates Earth Day to show support to eco-friendly initiatives. With 57% of consumers indicating that they’d change their purchasing behavior to help reduce their negative impact on the environment, Earth Day offers you the chance to show subscribers that you care and turn them into true fans.
Send a dedicated Earth Day newsletter or put together an Earth Day email campaign to inspire your subscribers to act, highlight your brand’s environmental efforts, and more.
Here’s a list of angles you can use for your Earth Day email campaign, including examples from other eCommerce brands.
Earth Day Newsletter Ideas from eCommerce Brands
1. Inspire readers to get outdoors
Get Outside for Earth Day
You don’t need to be an outdoor brand to urge your subscribers to go and explore the outdoors. In their Earth Day newsletter, beer growler brand GrowlerWerks shares ideas for environmentally friendly things to do outside on Earth Day. And of course, all of those things are even more fun if you can sip from a cool beer every now and then.
How can you inspire your subscribers to take your products outside?
2. Give to get
For Earth Day, Join Our Recycling Program ♻️
Go Dash Dot rewards its subscribers with a $50 discount if they bring in their old bags so the brand can donate them to Dress for Success, an organization that empowers women to find jobs by providing them with professional attire. This way, Go Dash Dot creates a win-win situation: their customers get a discount while the brand gets to support a cause it believes in.
Can you reward your audience for taking part in one of your sustainability initiatives?
3. Help your customers be charitable
Our Annual Earth Day Sale is Here 🌏
BAGGU sells reusable shopping bags made from recycled materials. As such, sustainability is one of the brand’s core values and by buying from them, BAGGU customers automatically make an eco-friendly choice.
On Earth Day, BAGGU helps their customers take it a step further by donating 10 cents for every reusable bag sold to the Surfrider Foundation, a non-profit that works to protect and preserve oceans and beaches.
Lastly, BAGGU’s Earth Day email includes a call-to-action for the reader to learn more about its sustainability efforts.
Are there any relevant environmental organizations you could support?
4. Highlight your environmental efforts
Happy 🌎 Day.
Puma’s Earth Day email keeps it simple with three blocks that highlight the brands different ongoing environmental efforts: a social waste reduction project, a collection made of waste and recycled materials, and a collection made with sustainably-sourced materials.
The three blocks remind of the layers of the earth, with the sky on top, the grass in the middle, and the soil at the bottom.
Do you sell any eco-friendly products you can highlight?
5. Go big with an Earth Month
Adam, it's Earth Month!
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Outdoor brand Grand Trunk invites its subscribers to join them in cleaning up the earth each time they leave the house and register their walks on Strava. It’s a challenge that’s in line with their brand and that allows them to create a community feeling among all of those participating.
The Earth Day newsletter above is the first one of a month-long series in which Grand Trunk regularly showcases pictures of subscribers who’ve joined the challenge and posted photos where they can be seen with the waste they picked up during their walks.
What type of challenge could you organize to keep your subscribers engaged?
6. Partner up for a giveaway
Earth Week Giveaway! 🌱🌍
Maple Hill smartly partnered up with other eco-conscious brands to organize a big giveaway for their subscribers. The participating brands can reach whole new audiences thanks to the cross-promotion they’re doing for each other. For the subscribers, there’s the chance of winning a package full of eco-friendly goodies.
7. Offer a general promotion
A special vegan treat 🌿 to celebrate Earth Day 🌍
Absolute New York offers its subscribers 25% off all skincare products to celebrate Earth Day. It gives an extra environmental spin to the promotion by highlighting its range of vegan face masks and making green the dominant color of this Earth Day email.
Connect over Earth Day
Now that you have some ideas for how to approach your Earth Day newsletter, put some thought into which of those tactics works best for your brand. Do you sell gear your subscribers can take outside? Do you partner with a sustainability project throughout the year? Do you sell upcycled or eco-friendly products?
Reflect on the actions you’re already taking and the products you’re selling to highlight how you’re taking action.
If you’re still stuck for ideas, sign up for a free MailCharts account to see the Earth Day emails thousands of other eCommerce brands have been sending.
