| Tips and tricks to get started with AI. |
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2024 |Vol. 23|Issue 11 |
A Beginner's Guide to Using AI for Associations
According to the 2024 Membership Marketing Benchmarking Report, only 11% of associations are using AI (artificial intelligence) right now. That means most organizations are still missing out on AI's potential to boost efficiency and creativity.
As an association marketing professional, using AI tools in my own routine has assisted with brainstorming, speeding up tasks, and making edits. To help you jump in, here are a few key guidelines:
- AI is a Tool, Not a Replacement: AI tools are powerful, but they're not intended to replace your intimate membership insights. Use it as an aid, not the final creator for any published content.
- Avoid Sharing Confidential Information: AI learns as it goes, so avoid sharing proprietary or personal information with AI tools. Never share private/personal information, such as names, addresses, or client data. Check with your legal team to clarify any organization-specific guidelines on using AI tools.
- Fact-Check Everything: While advanced, AI systems are not perfect and have a habit of making things up. Always double-check its suggestions.
With these essentials in mind, here are practical examples for getting started with AI at your association.
Email Marketing
You've written an amazing piece of content, but now you need to think of subject lines. Type the following into your AI tool:
"I am sending out an email to association executives (or your primary audience). Can you please use the following piece of content to generate 5 ideas of subject lines and preheaders that are optimized for open rates?:" And then pop in your email copy after the colon! Not comfortable with putting your copy into the AI system? Thats fine, write a quick summary of your work instead!
We used this exact prompt to help with ideation for A/B testing subject lines for this email! Check out the results we got from ChatGPT below:
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Want to see two more tips for Event Marketing Analysis and Social Media Marketing? Click here for the full version of today's Tipster. We have exact examples of what to type
into an AI Engine to get results today.
MGI is your proven partner to help move your association forward. Want to reach out and ask questions? Contact John Sample, Vice President, Business Development, at [email protected] or 703-706-0346.
Written by Melanie Marcotte, Account Supervisor |
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ph 703.739.1000 | toll free 800.644.6646 | fx 703.549.6057 | [email protected]
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